Brandwave

The Hub Hornby vs Westfield Riccarton:Which is more popular?

In September 2026, Westfield Riccarton had more branded searches than The Hub Hornby among Christchurch shopping centres in New Zealand. Westfield Riccarton had about 86,800 branded searches, while The Hub Hornby had 15,100. Westfield Riccarton made up 37.3% of all Christchurch shopping centre searches we track, and The Hub Hornby accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, Westfield Riccarton appeared in all three answers and The Hub Hornby in none.

Among Christchurch shopping centres in New Zealand in September 2026

Who do people search for more?

Westfield Riccarton, about 6 searches for every 1 for The Hub Hornby

Westfield Riccarton 86.8K searchesThe Hub Hornby 15.1K searches

Who does AI mention more?

Westfield Riccarton, mentioned in every answer we collected

Westfield Riccarton in 3 of 3The Hub Hornby in 0 of 3

Who does AI recommend more?

Westfield Riccarton, the only one of the two named

Westfield Riccarton first in 3The Hub Hornby never named

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Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Westfield Riccarton appeared in all three answers. The Hub Hornby did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westfield Riccarton1st
  2. The Crossing2nd
  3. Northlands3rd
  4. The Palms4th
  5. The Tannery5th
  6. Riverside Market6th
  7. The Hub Hornby–
  8. Eastgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch shopping centres

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is The Hub Hornby or Westfield Riccarton more popular in search?

This chart shows how often people search Google for The Hub Hornby and Westfield Riccarton by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.

The Hub Hornby and Westfield Riccarton among Christchurch shopping centres in New Zealand, by month

Share of searches by month for Westfield Riccarton, The Hub Hornby. The figures are in the table below the chart.

View monthly share of searches table
MonthWestfield RiccartonRiverside MarketNorthlandsThe PalmsThe Hub HornbyEastgateThe CrossingThe Tannery
Oct 202535.6%25.7%14.3%9.1%7.6%4.7%2.6%0.35%
Nov 202537.5%27.6%12.8%8.1%6.8%4.1%2.9%0.31%
Dec 202537%25.8%16.1%7.6%6.6%4%2.7%0.27%
Jan 202631.3%33.4%14.7%8%5.5%4%2.8%0.31%
Feb 202631.8%34.9%12.6%8.3%5.7%3.5%3%0.26%
Mar 202631.9%34.5%12.6%8.3%5.8%4.2%2.4%0.32%
Apr 202636.1%30.6%12.5%7.5%6.3%4%2.7%0.29%
May 202636%25.4%13.9%9.2%7.4%4.6%3.3%0.29%
Jun 202638.3%22.9%14.7%9.8%6.7%5%2.3%0.31%
Jul 202636.6%26.1%14.6%9.2%6.4%4%2.7%0.36%
Aug 202636.3%26.2%13.9%9.5%6.3%4.7%2.8%0.25%
Sep 202637.3%26.9%12.1%9.8%6.5%4.1%2.9%0.31%

How has the The Hub Hornby and Westfield Riccarton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

2 changes

  1. In September 2026, Westfield Riccarton gained share of searches among Christchurch shopping centres in New Zealand, from 36.3% to 37.3%.

  2. Estimated monthly branded searches for The Hub Hornby in New Zealand fell 21.6% over 12 measured months, from 19.3K to 15.1K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using The Hub Hornby’s and Westfield Riccarton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Hub Hornby

3 branded search terms

  • hornby mall
  • the hub hornby
  • the hub hornby shops

Westfield Riccarton

6 branded search terms

  • riccarton mall
  • riccarton mall shops
  • westfield riccarton
  • westfield riccarton map
  • westfield riccarton shops
  • westfieldriccarton

How the Brand Demand Index is measured

Other head-to-heads among Christchurch shopping centres

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