How popular isNorthlands?
In September 2026, people searched for Northlands by name about 36,200 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 12.1% of all New Zealand Christchurch shopping centre searches, placing Northlands third out of eight centres. When we asked both ChatGPT and Google AI Overviews about Christchurch shopping centres, Northlands appeared in all answers and was the third most recommended of the eight.
Northlands is the third most searched of 8 competitors and the third most recommended in AI answers.
Westfield RiccartonShare of searches 37.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Riverside MarketShare of searches 26.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
NorthlandsShare of searches 12.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
The PalmsShare of searches 9.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
The Hub HornbyShare of searches 6.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Christchurch shopping centres in ChatGPT and Google AI Overviews
In three ChatGPT questions, Northlands appeared in all three answers. Northlands is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westfield Riccarton3 of 3Named in 3 of 3 ChatGPT answers
- Northlands3 of 3Named in 3 of 3 ChatGPT answers
The Crossing3 of 3Named in 3 of 3 ChatGPT answers- The Palms2 of 3Named in 2 of 3 ChatGPT answers
The Tannery2 of 3Named in 2 of 3 ChatGPT answers- Riverside Market1 of 3Named in 1 of 3 ChatGPT answers
- The Hub Hornby0 of 3Named in 0 of 3 ChatGPT answers
Eastgate0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch shopping centres
3 answers
Asked ChatGPT
“Which shopping centre should I shop at in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best shopping centres in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best shopping centre in Christchurch, New Zealand for a day of shopping?”
Searched Google, AI Overview
“christchurch shopping centre”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“christchurch malls”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which Christchurch shopping centres compete with Northlands?
Share of searches by month for Westfield Riccarton, Riverside Market, Northlands, The Palms, The Hub Hornby, Eastgate, The Crossing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westfield Riccarton | Riverside Market | Northlands | The Palms | The Hub Hornby | Eastgate | The Crossing | The Tannery |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 25.7% | 14.3% | 9.1% | 7.6% | 4.7% | 2.6% | 0.35% |
| Nov 2025 | 37.5% | 27.6% | 12.8% | 8.1% | 6.8% | 4.1% | 2.9% | 0.31% |
| Dec 2025 | 37% | 25.8% | 16.1% | 7.6% | 6.6% | 4% | 2.7% | 0.27% |
| Jan 2026 | 31.3% | 33.4% | 14.7% | 8% | 5.5% | 4% | 2.8% | 0.31% |
| Feb 2026 | 31.8% | 34.9% | 12.6% | 8.3% | 5.7% | 3.5% | 3% | 0.26% |
| Mar 2026 | 31.9% | 34.5% | 12.6% | 8.3% | 5.8% | 4.2% | 2.4% | 0.32% |
| Apr 2026 | 36.1% | 30.6% | 12.5% | 7.5% | 6.3% | 4% | 2.7% | 0.29% |
| May 2026 | 36% | 25.4% | 13.9% | 9.2% | 7.4% | 4.6% | 3.3% | 0.29% |
| Jun 2026 | 38.3% | 22.9% | 14.7% | 9.8% | 6.7% | 5% | 2.3% | 0.31% |
| Jul 2026 | 36.6% | 26.1% | 14.6% | 9.2% | 6.4% | 4% | 2.7% | 0.36% |
| Aug 2026 | 36.3% | 26.2% | 13.9% | 9.5% | 6.3% | 4.7% | 2.8% | 0.25% |
| Sep 2026 | 37.3% | 26.9% | 12.1% | 9.8% | 6.5% | 4.1% | 2.9% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.3% | 86.8K | -0.05% | +1 points | |
| 2, held 2nd | 26.9% | 62.7K | +0.05% | +0.7 points | |
| 3, held 3rd | 12.1% | 28.3K | -14.8% | -1.7 points | |
| 4, held 4th | 9.8% | 22.9K | +1.1% | +0.4 points | |
| 5, held 5th | 6.5% | 15.1K | +0.27% | +0.2 points | |
| 6, held 6th | 4.1% | 9.5K | -15.8% | -0.6 points | |
| 7, held 7th | 2.9% | 6.6K | +0.15% | +0.1 points | |
| 8, held 8th | 0.31% | 720 | +22% | +0.1 points |
37.3%
Held 1st. 86.8K estimated branded searches, -0.05% vs prior month. Share +1 points.
26.9%
Held 2nd. 62.7K estimated branded searches, +0.05% vs prior month. Share +0.7 points.
12.1%
Held 3rd. 28.3K estimated branded searches, -14.8% vs prior month. Share -1.7 points.
9.8%
Held 4th. 22.9K estimated branded searches, +1.1% vs prior month. Share +0.4 points.
6.5%
Held 5th. 15.1K estimated branded searches, +0.27% vs prior month. Share +0.2 points.
6.
Eastgate4.1%
Held 6th. 9.5K estimated branded searches, -15.8% vs prior month. Share -0.6 points.
2.9%
Held 7th. 6.6K estimated branded searches, +0.15% vs prior month. Share +0.1 points.
0.31%
Held 8th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
Compare popularity between Northlands and its closest rivals
Every comparison with Northlands
7 comparisons
How has branded search demand for Northlands changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Northlands in New Zealand fell from 38.3K to 36.2K.
- Across the 12 months ending September 2026, Northlands’ share of searches among Christchurch shopping centres in New Zealand decreased from 14.3% to 12.1%.
- Across the 12 months ending September 2026, Northlands’ share of searches among Christchurch shopping centres in New Zealand peaked at 16.1% in December 2025 and was lowest at 12.1% in September 2026.
How did search popularity change for New Zealand Christchurch shopping centres in September 2026?
6 changes
In September 2026, Westfield Riccarton gained share of searches among Christchurch shopping centres in New Zealand, from 36.3% to 37.3%.
In September 2026, Riverside Market gained share of searches among Christchurch shopping centres in New Zealand, from 26.2% to 26.9%.
In September 2026, Northlands lost share of searches among Christchurch shopping centres in New Zealand, from 13.9% to 12.1%.
In September 2026, Eastgate lost share of searches among Christchurch shopping centres in New Zealand, from 4.7% to 4.1%.
The Crossing’s share of searches among Christchurch shopping centres in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026.
Estimated monthly branded searches for The Hub Hornby in New Zealand fell 21.6% over 12 measured months, from 19.3K to 15.1K in September 2026.
How are Northlands’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Northlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- northlands mall
- northlands mall shops
- northlands mall stores
- northlands shopping centre
- northlands shops
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