Brandwave

Northlands vs The Tannery:Which is more popular?

In September 2026, Northlands had more branded searches than The Tannery among Christchurch shopping centres in New Zealand. Northlands had about 28,300 branded searches, while The Tannery had 720. Northlands made up 12.1% of all Christchurch shopping centre searches we track, and The Tannery accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, Northlands appeared in all three answers and The Tannery in two. Northlands was mentioned before The Tannery in every answer.

Among Christchurch shopping centres in New Zealand in September 2026

Who do people search for more?

Northlands, about 39 searches for every 1 for The Tannery

Northlands 28.3K searchesThe Tannery 720 searches

Who does AI mention more?

Northlands, mentioned in every answer we collected

Northlands in 3 of 3The Tannery in 2 of 3

Who does AI recommend more?

Northlands, named ahead of The Tannery in every answer

Northlands first in 3The Tannery never first

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Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Northlands appeared in all three answers. The Tannery was mentioned in two out of three: in two of the three ChatGPT answers. Northlands was listed before The Tannery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westfield Riccarton1st
  2. The Crossing2nd
  3. Northlands3rd
  4. The Palms4th
  5. The Tannery5th
  6. Riverside Market6th
  7. The Hub Hornby–
  8. Eastgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch shopping centres

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Northlands or The Tannery more popular in search?

This chart shows how often people search Google for Northlands and The Tannery by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.

Northlands and The Tannery among Christchurch shopping centres in New Zealand, by month

Share of searches by month for Northlands, The Tannery. The figures are in the table below the chart.

View monthly share of searches table
MonthWestfield RiccartonRiverside MarketNorthlandsThe PalmsThe Hub HornbyEastgateThe CrossingThe Tannery
Oct 202535.6%25.7%14.3%9.1%7.6%4.7%2.6%0.35%
Nov 202537.5%27.6%12.8%8.1%6.8%4.1%2.9%0.31%
Dec 202537%25.8%16.1%7.6%6.6%4%2.7%0.27%
Jan 202631.3%33.4%14.7%8%5.5%4%2.8%0.31%
Feb 202631.8%34.9%12.6%8.3%5.7%3.5%3%0.26%
Mar 202631.9%34.5%12.6%8.3%5.8%4.2%2.4%0.32%
Apr 202636.1%30.6%12.5%7.5%6.3%4%2.7%0.29%
May 202636%25.4%13.9%9.2%7.4%4.6%3.3%0.29%
Jun 202638.3%22.9%14.7%9.8%6.7%5%2.3%0.31%
Jul 202636.6%26.1%14.6%9.2%6.4%4%2.7%0.36%
Aug 202636.3%26.2%13.9%9.5%6.3%4.7%2.8%0.25%
Sep 202637.3%26.9%12.1%9.8%6.5%4.1%2.9%0.31%

How has the Northlands and The Tannery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

2 changes

  1. In September 2026, Northlands lost share of searches among Christchurch shopping centres in New Zealand, from 13.9% to 12.1%.

  2. Estimated monthly branded searches for The Tannery in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Northlands’ and The Tannery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Northlands

5 branded search terms

  • northlands mall
  • northlands mall shops
  • northlands mall stores
  • northlands shopping centre
  • northlands shops

The Tannery

1 branded search term

  • the tannery christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch shopping centres

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