Eastgate vs Northlands:Which is more popular by branded search in New Zealand?
In August 2026, Northlands had more branded searches than Eastgate among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to Eastgate’s 11.7K, and held a 14.3% Share of Search versus Eastgate’s 4.5%.
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Which is more popular in search, Eastgate or Northlands?
Compare the Christchurch malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Northlands, Eastgate. The figures are in the table below the chart.
View monthly share of search table
| Month | Westfield Riccarton | Riverside Market | Northlands | The Hub Hornby | Eastgate | The Crossing |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 32.5% | 15.5% | 9.4% | 4.8% | 0.34% |
| Nov 2025 | 38.3% | 32.6% | 15.8% | 8.3% | 4.8% | 0.29% |
| Dec 2025 | 43.4% | 28.8% | 16% | 7.8% | 3.7% | 0.25% |
| Jan 2026 | 38.4% | 34.5% | 15.7% | 7.1% | 4.1% | 0.29% |
| Feb 2026 | 36.3% | 39.2% | 14.1% | 6.4% | 3.9% | 0.21% |
| Mar 2026 | 38.9% | 34.4% | 15.1% | 7.2% | 4.1% | 0.25% |
| Apr 2026 | 39.7% | 32% | 15.7% | 8.3% | 4% | 0.27% |
| May 2026 | 40.6% | 29.5% | 16.5% | 8.7% | 4.3% | 0.31% |
| Jun 2026 | 40.6% | 29.3% | 16% | 8.8% | 5.1% | 0.3% |
| Jul 2026 | 41.8% | 29.8% | 16.4% | 7.4% | 4.3% | 0.3% |
| Aug 2026 | 42.8% | 30.6% | 14.3% | 7.5% | 4.5% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eastgate and Northlands comparison changed over the last 12 months?
3 findings
- Northlands was ahead of Eastgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eastgate’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 11.7K.
- Across the 11 months ending August 2026, Northlands’ estimated Share of Search among christchurch shopping centres in New Zealand moved from 15.5% to 14.3%, and its estimated monthly branded searches moved from 38.9K to 36.7K.
How did search popularity change for New Zealand christchurch shopping centres in August 2026?
1 change
In August 2026, Northlands lost estimated Share of Search among christchurch shopping centres in New Zealand, from 16.4% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Eastgate’s and Northlands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eastgate
6 branded search terms
- eastgate mall
- eastgate mall hours
- eastgate mall shops
- eastgate opening hours
- eastgate shopping mall
- eastgate shops
Northlands
8 branded search terms
- kmart northlands mall
- northlands christchurch
- northlands mall
- northlands mall shops
- northlands mall stores
- northlands opening hours
- northlands shopping centre
- northlands shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.