How popular isThe Crossing in search?
In August 2026, there were an estimated 770 branded searches for The Crossing in New Zealand which is down 9.4% over the last 11 months. The Crossing holds 0.3% estimated Share of Search among New Zealand christchurch shopping centres and is ranked 6th of 6 competitors for search popularity.
Westfield Riccarton42.8%
Riverside Market30.6%
Northlands14.3%
The Hub Hornby7.5%
Eastgate4.5%
The Crossing0.3%
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Which christchurch shopping centres compete with The Crossing?
Share of Search by month for Westfield Riccarton, Riverside Market, Northlands, The Hub Hornby, Eastgate, The Crossing. The figures are in the table below the chart.
View monthly share of search table
| Month | Westfield Riccarton | Riverside Market | Northlands | The Hub Hornby | Eastgate | The Crossing |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 32.5% | 15.5% | 9.4% | 4.8% | 0.34% |
| Nov 2025 | 38.3% | 32.6% | 15.8% | 8.3% | 4.8% | 0.29% |
| Dec 2025 | 43.4% | 28.8% | 16% | 7.8% | 3.7% | 0.25% |
| Jan 2026 | 38.4% | 34.5% | 15.7% | 7.1% | 4.1% | 0.29% |
| Feb 2026 | 36.3% | 39.2% | 14.1% | 6.4% | 3.9% | 0.21% |
| Mar 2026 | 38.9% | 34.4% | 15.1% | 7.2% | 4.1% | 0.25% |
| Apr 2026 | 39.7% | 32% | 15.7% | 8.3% | 4% | 0.27% |
| May 2026 | 40.6% | 29.5% | 16.5% | 8.7% | 4.3% | 0.31% |
| Jun 2026 | 40.6% | 29.3% | 16% | 8.8% | 5.1% | 0.3% |
| Jul 2026 | 41.8% | 29.8% | 16.4% | 7.4% | 4.3% | 0.3% |
| Aug 2026 | 42.8% | 30.6% | 14.3% | 7.5% | 4.5% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 110K | -3.7% | +1 points | |
| 2, held 2nd | 30.6% | 78.5K | -3.3% | +0.8 points | |
| 3, held 3rd | 14.3% | 36.7K | -18% | -2.1 points | |
| 4, held 4th | 7.5% | 19.3K | -4.8% | +0.1 points | |
| 5, held 5th | 4.5% | 11.7K | -0.17% | +0.3 points | |
| 6, held 6th | 0.3% | 770 | -4.9% | 0 points |
42.8%
held 1st · 110K estimated branded searches · -3.7% vs prior month · +1 points
30.6%
held 2nd · 78.5K estimated branded searches · -3.3% vs prior month · +0.8 points
14.3%
held 3rd · 36.7K estimated branded searches · -18% vs prior month · -2.1 points
7.5%
held 4th · 19.3K estimated branded searches · -4.8% vs prior month · +0.1 points
5.
Eastgate4.5%
held 5th · 11.7K estimated branded searches · -0.17% vs prior month · +0.3 points
0.3%
held 6th · 770 estimated branded searches · -4.9% vs prior month · 0 points
Compare search popularity between The Crossing and its closest rivals
- The Crossing vs Riverside Market: compare search popularity
- The Crossing vs Northlands: compare search popularity
- The Crossing vs The Hub Hornby: compare search popularity
- The Crossing vs Eastgate: compare search popularity
- Compare The Crossing with any brand
How has branded search demand for The Crossing changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Crossing in New Zealand fell from 850 to 770.
- Across the 11 months ending August 2026, The Crossing’s estimated Share of Search among christchurch shopping centres in New Zealand held steady, from 0.34% to 0.3%.
How did search popularity change for New Zealand christchurch shopping centres in August 2026?
4 changes
In August 2026, Westfield Riccarton gained estimated Share of Search among christchurch shopping centres in New Zealand, from 41.8% to 42.8%.
In August 2026, Riverside Market gained estimated Share of Search among christchurch shopping centres in New Zealand, from 29.8% to 30.6%.
In August 2026, Northlands lost estimated Share of Search among christchurch shopping centres in New Zealand, from 16.4% to 14.3%.
Estimated monthly branded searches for The Hub Hornby in New Zealand fell 18.3% over 11 measured months, from 23.6K to 19.3K in August 2026.
How is The Crossing measured?
Brandwave collects information about searches that people make online using The Crossing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- the crossing christchurch
- the crossing mall
- the crossing opening hours
- the crossing shopping centre
- the crossing shops
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Is The Crossing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.