Brandwave

The Crossing vs The Tannery:Which is more popular?

In September 2026, The Crossing had more branded searches than The Tannery among Christchurch shopping centres in New Zealand. The Crossing had about 6,640 branded searches, while The Tannery had 720. The Crossing made up 2.9% of all Christchurch shopping centre searches we track, and The Tannery accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, The Crossing appeared in all three answers and The Tannery in two. The Crossing was mentioned before The Tannery in every answer.

Among Christchurch shopping centres in New Zealand in September 2026

Who do people search for more?

The Crossing, about 9 searches for every 1 for The Tannery

The Crossing 6.6K searchesThe Tannery 720 searches

Who does AI mention more?

The Crossing, mentioned in every answer we collected

The Crossing in 3 of 3The Tannery in 2 of 3

Who does AI recommend more?

The Crossing, named ahead of The Tannery in every answer

The Crossing first in 3The Tannery never first

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Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Crossing appeared in all three answers. The Tannery was mentioned in two out of three: in two of the three ChatGPT answers. The Crossing was listed before The Tannery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westfield Riccarton1st
  2. The Crossing2nd
  3. Northlands3rd
  4. The Palms4th
  5. The Tannery5th
  6. Riverside Market6th
  7. The Hub Hornby–
  8. Eastgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch shopping centres

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is The Crossing or The Tannery more popular in search?

This chart shows how often people search Google for The Crossing and The Tannery by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.

The Crossing and The Tannery among Christchurch shopping centres in New Zealand, by month

Share of searches by month for The Crossing, The Tannery. The figures are in the table below the chart.

View monthly share of searches table
MonthWestfield RiccartonRiverside MarketNorthlandsThe PalmsThe Hub HornbyEastgateThe CrossingThe Tannery
Oct 202535.6%25.7%14.3%9.1%7.6%4.7%2.6%0.35%
Nov 202537.5%27.6%12.8%8.1%6.8%4.1%2.9%0.31%
Dec 202537%25.8%16.1%7.6%6.6%4%2.7%0.27%
Jan 202631.3%33.4%14.7%8%5.5%4%2.8%0.31%
Feb 202631.8%34.9%12.6%8.3%5.7%3.5%3%0.26%
Mar 202631.9%34.5%12.6%8.3%5.8%4.2%2.4%0.32%
Apr 202636.1%30.6%12.5%7.5%6.3%4%2.7%0.29%
May 202636%25.4%13.9%9.2%7.4%4.6%3.3%0.29%
Jun 202638.3%22.9%14.7%9.8%6.7%5%2.3%0.31%
Jul 202636.6%26.1%14.6%9.2%6.4%4%2.7%0.36%
Aug 202636.3%26.2%13.9%9.5%6.3%4.7%2.8%0.25%
Sep 202637.3%26.9%12.1%9.8%6.5%4.1%2.9%0.31%

How has the The Crossing and The Tannery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

2 changes

  1. The Crossing’s share of searches among Christchurch shopping centres in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026.

  2. Estimated monthly branded searches for The Tannery in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The Crossing’s and The Tannery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Crossing

3 branded search terms

  • the crossing
  • the crossing mall
  • the crossing shops

The Tannery

1 branded search term

  • the tannery christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch shopping centres

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