Tasman Holiday Parks vs TOP 10 Holiday Parks:Which is more popular?
In September 2026, TOP 10 Holiday Parks had more branded searches than Tasman Holiday Parks among holiday park chains in New Zealand. TOP 10 Holiday Parks had about 9,900 branded searches, while Tasman Holiday Parks had 6,600. TOP 10 Holiday Parks made up 43.1% of all holiday park chain searches we track, and Tasman Holiday Parks accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about holiday park chains, both Tasman Holiday Parks and TOP 10 Holiday Parks appeared in all four answers. TOP 10 Holiday Parks was mentioned before Tasman Holiday Parks in every answer.
Who do people search for more?
TOP 10 Holiday Parks, about 50% more searches than Tasman Holiday Parks
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
TOP 10 Holiday Parks, named ahead of Tasman Holiday Parks in every answer
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Top holiday park chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Tasman Holiday Parks and TOP 10 Holiday Parks showed up in all four answers. TOP 10 Holiday Parks was listed before Tasman Holiday Parks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about holiday park chains
4 answers
Asked ChatGPT
“Which holiday park chain should I book in New Zealand?”
Asked ChatGPT
“What are the best holiday park chains in New Zealand?”
Asked ChatGPT
“What's the best holiday park chain in New Zealand for family camping?”
Searched Google, AI Overview
“holiday park nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family holiday parks”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tasman Holiday Parks or TOP 10 Holiday Parks more popular in search?
This chart shows how often people search Google for Tasman Holiday Parks and TOP 10 Holiday Parks by name. Each line represents a brand's share of searches for all six holiday park chains we track, month by month, from searches in New Zealand.
Share of searches by month for TOP 10 Holiday Parks, Tasman Holiday Parks. The figures are in the table below the chart.
View monthly share of searches table
| Month | TOP 10 Holiday Parks | Tasman Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 25.3% | 2.2% | 0.84% | 0.25% |
| Nov 2025 | 50.7% | 22.7% | 23.5% | 2.5% | 0.5% | 0.2% |
| Dec 2025 | 49.6% | 27% | 20.4% | 2% | 0.87% | 0.16% |
| Jan 2026 | 47.6% | 26% | 23.6% | 1.9% | 0.71% | 0.21% |
| Feb 2026 | 42.7% | 28.6% | 26.5% | 1.4% | 0.52% | 0.29% |
| Mar 2026 | 44.5% | 24.4% | 28.2% | 1.8% | 0.81% | 0.3% |
| Apr 2026 | 45.5% | 24.8% | 27.8% | 1.2% | 0.41% | 0.26% |
| May 2026 | 38.6% | 31.5% | 27.5% | 1.5% | 0.52% | 0.43% |
| Jun 2026 | 38.6% | 31.5% | 27.3% | 1.9% | 0.41% | 0.35% |
| Jul 2026 | 41% | 33.4% | 22.6% | 2% | 0.56% | 0.35% |
| Aug 2026 | 40.5% | 27% | 28.1% | 3.6% | 0.43% | 0.37% |
| Sep 2026 | 43.1% | 28.7% | 24.7% | 2.6% | 0.61% | 0.3% |
How has the Tasman Holiday Parks and TOP 10 Holiday Parks comparison changed over the last 12 months?
3 findings
- TOP 10 Holiday Parks was ahead of Tasman Holiday Parks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday park chains in New Zealand moved from 25.2% to 28.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, TOP 10 Holiday Parks’ share of searches among holiday park chains in New Zealand moved from 46.1% to 43.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for New Zealand holiday park chains in September 2026?
2 changes
In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.
In September 2026, TOP 10 Holiday Parks gained share of searches among holiday park chains in New Zealand, from 40.5% to 43.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tasman Holiday Parks’ and TOP 10 Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tasman Holiday Parks
1 branded search term
- tasman holiday parks
TOP 10 Holiday Parks
2 branded search terms
- top 10 holiday park
- top10holidayparks
Other head-to-heads among holiday park chains
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