Swift vs TrailLite:Which is more popular?
In September 2026, TrailLite had more branded searches than Swift among caravan and motorhome brands in New Zealand. TrailLite had about 1,670 branded searches, while Swift had 220. TrailLite made up 28.8% of all caravan and motorhome brand searches we track, and Swift accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about caravan and motorhome brands, TrailLite appeared in three of the four answers and Swift in two. TrailLite was mentioned before Swift in every answer.
Who do people search for more?
TrailLite, about 8 searches for every 1 for Swift
Who does AI mention more?
TrailLite, mentioned in 3 of 4 answers, Swift in 2
Who does AI recommend more?
TrailLite, named ahead of Swift in every answer
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Top caravan and motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TrailLite was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Swift was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TrailLite was listed before Swift in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jayco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- TrailLite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leisureline2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swift2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hymer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bürstner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Avan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunliner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about caravan and motorhome brands
4 answers
Asked ChatGPT
“Which caravan or motorhome brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best caravan and motorhome brands in New Zealand?”
Asked ChatGPT
“What's the best caravan or motorhome brand in New Zealand for family travel?”
Searched Google, AI Overview
“best caravan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorhome nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Swift or TrailLite more popular in search?
This chart shows how often people search Google for Swift and TrailLite by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from searches in New Zealand.
Share of searches by month for TrailLite, Swift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jayco | TrailLite | Leisureline | Swift | Hymer | Bürstner | Avan | Sunliner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 25.5% | 8.6% | 5% | 2.3% | 2.2% | 1.4% | 0.43% |
| Nov 2025 | 51.9% | 27% | 9.5% | 5.1% | 2.3% | 2% | 1.3% | 0.73% |
| Dec 2025 | 59.4% | 21.4% | 7.4% | 5.7% | 2.1% | 2.5% | 0.98% | 0.56% |
| Jan 2026 | 61.8% | 18.6% | 9.1% | 4.6% | 2.3% | 1.5% | 1.4% | 0.65% |
| Feb 2026 | 57% | 21.1% | 9.4% | 5.4% | 2.7% | 2.1% | 1.5% | 0.76% |
| Mar 2026 | 54% | 24.2% | 9.8% | 4.6% | 2.6% | 2% | 2.1% | 0.66% |
| Apr 2026 | 59.4% | 20% | 10% | 4.3% | 2% | 2.2% | 1.3% | 0.67% |
| May 2026 | 55.3% | 23.8% | 9.2% | 3.6% | 3.5% | 2.1% | 1.9% | 0.69% |
| Jun 2026 | 53.3% | 26.4% | 9.2% | 4.9% | 2.6% | 2.1% | 1.1% | 0.56% |
| Jul 2026 | 57.7% | 24.7% | 7.7% | 4% | 2.7% | 1.6% | 1.1% | 0.54% |
| Aug 2026 | 47.4% | 35% | 8.1% | 4% | 2% | 1.7% | 1.3% | 0.5% |
| Sep 2026 | 54% | 28.8% | 7.9% | 3.8% | 2.4% | 1.6% | 1% | 0.52% |
How has the Swift and TrailLite comparison changed over the last 12 months?
3 findings
- TrailLite was ahead of Swift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swift’s share of searches among caravan and motorhome brands in New Zealand moved from 5% to 3.8%, and its estimated monthly branded searches moved from 350 to 220.
- Across the 12 months ending September 2026, TrailLite’s share of searches among caravan and motorhome brands in New Zealand moved from 25.5% to 28.8%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand caravan and motorhome brands in September 2026?
2 changes
In September 2026, TrailLite lost share of searches among caravan and motorhome brands in New Zealand, from 35% to 28.8%.
Estimated monthly branded searches for Swift in New Zealand fell 37.1% over 12 measured months, from 350 to 220 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Swift’s and TrailLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among caravan and motorhome brands
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