Jayco vs TrailLite:Which is more popular?
In September 2026, Jayco had more branded searches than TrailLite among caravan and motorhome brands in New Zealand. Jayco had about 3,130 branded searches, while TrailLite had 1,670. Jayco made up 54% of all caravan and motorhome brand searches we track, and TrailLite accounted for 28.8%. When we asked ChatGPT and Google AI Overviews about caravan and motorhome brands, Jayco and TrailLite each appeared in three of the four answers. TrailLite was mentioned before Jayco in two out of three answers.
Who do people search for more?
Jayco, about 87% more searches than TrailLite
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
TrailLite, named ahead of Jayco in 2 of 3 answers
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Top caravan and motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Jayco and TrailLite were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TrailLite was listed before Jayco in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jayco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TrailLite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leisureline2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swift2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hymer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bürstner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Avan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunliner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about caravan and motorhome brands
4 answers
Asked ChatGPT
“Which caravan or motorhome brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best caravan and motorhome brands in New Zealand?”
Asked ChatGPT
“What's the best caravan or motorhome brand in New Zealand for family travel?”
Searched Google, AI Overview
“best caravan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorhome nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Jayco or TrailLite more popular in search?
This chart shows how often people search Google for Jayco and TrailLite by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jayco, TrailLite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jayco | TrailLite | Leisureline | Swift | Hymer | Bürstner | Avan | Sunliner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 25.5% | 8.6% | 5% | 2.3% | 2.2% | 1.4% | 0.43% |
| Nov 2025 | 51.9% | 27% | 9.5% | 5.1% | 2.3% | 2% | 1.3% | 0.73% |
| Dec 2025 | 59.4% | 21.4% | 7.4% | 5.7% | 2.1% | 2.5% | 0.98% | 0.56% |
| Jan 2026 | 61.8% | 18.6% | 9.1% | 4.6% | 2.3% | 1.5% | 1.4% | 0.65% |
| Feb 2026 | 57% | 21.1% | 9.4% | 5.4% | 2.7% | 2.1% | 1.5% | 0.76% |
| Mar 2026 | 54% | 24.2% | 9.8% | 4.6% | 2.6% | 2% | 2.1% | 0.66% |
| Apr 2026 | 59.4% | 20% | 10% | 4.3% | 2% | 2.2% | 1.3% | 0.67% |
| May 2026 | 55.3% | 23.8% | 9.2% | 3.6% | 3.5% | 2.1% | 1.9% | 0.69% |
| Jun 2026 | 53.3% | 26.4% | 9.2% | 4.9% | 2.6% | 2.1% | 1.1% | 0.56% |
| Jul 2026 | 57.7% | 24.7% | 7.7% | 4% | 2.7% | 1.6% | 1.1% | 0.54% |
| Aug 2026 | 47.4% | 35% | 8.1% | 4% | 2% | 1.7% | 1.3% | 0.5% |
| Sep 2026 | 54% | 28.8% | 7.9% | 3.8% | 2.4% | 1.6% | 1% | 0.52% |
How has the Jayco and TrailLite comparison changed over the last 12 months?
3 findings
- Jayco was ahead of TrailLite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands in New Zealand moved from 54.5% to 54%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
- Across the 12 months ending September 2026, TrailLite’s share of searches among caravan and motorhome brands in New Zealand moved from 25.5% to 28.8%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand caravan and motorhome brands in September 2026?
2 changes
In September 2026, Jayco gained share of searches among caravan and motorhome brands in New Zealand, from 47.4% to 54%.
In September 2026, TrailLite lost share of searches among caravan and motorhome brands in New Zealand, from 35% to 28.8%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Jayco’s and TrailLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jayco
14 branded search terms
- jayco
- jayco camper van
- jayco campers
- jayco canterbury
- jayco caravan
- jayco caravan land
- jayco expanda
- jayco outback
- jayco rv
- jayco rv trailers
- jayco starcraft
- jayco swan
- jayco tent trailer
- jayco toy hauler
TrailLite
7 branded search terms
- trail lite
- trail lite caravan
- traillite
- traillite caravan
- traillite group
- traillite motorhome
- traillite rv
Other head-to-heads among caravan and motorhome brands
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