Brandwave

Spark Arena vs Wolfbrook Arena:Which is more popular?

In September 2026, Spark Arena had more branded searches than Wolfbrook Arena among stadiums and arenas in New Zealand. Spark Arena had about 45,000 branded searches, while Wolfbrook Arena had 22,200. Spark Arena made up 18.2% of all stadiums and arena searches we track, and Wolfbrook Arena accounted for 9%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, Spark Arena appeared in four of the five answers and Wolfbrook Arena in two. Spark Arena was mentioned before Wolfbrook Arena in every answer.

Among stadiums and arenas in New Zealand in September 2026

Who do people search for more?

Spark Arena, about 2 searches for every 1 for Wolfbrook Arena

Spark Arena 45K searchesWolfbrook Arena 22.2K searches

Who does AI mention more?

Spark Arena, mentioned in 4 of 5 answers, Wolfbrook Arena in 2

Spark Arena in 4 of 5Wolfbrook Arena in 2 of 5

Who does AI recommend more?

Spark Arena, named ahead of Wolfbrook Arena in every answer

Spark Arena first in 4Wolfbrook Arena never first

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spark Arena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wolfbrook Arena was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spark Arena was listed before Wolfbrook Arena in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Spark Arena or Wolfbrook Arena more popular in search?

This chart shows how often people search Google for Spark Arena and Wolfbrook Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.

Spark Arena and Wolfbrook Arena among stadiums and arenas in New Zealand, by month

Share of searches by month for Spark Arena, Wolfbrook Arena. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

How has the Spark Arena and Wolfbrook Arena comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand stadiums and arenas in September 2026?

3 changes

  1. In September 2026, Eden Park overtook Spark Arena to become the leader among stadiums and arenas in New Zealand, with 42.7% of the searches.

  2. In September 2026, Spark Arena lost share of searches among stadiums and arenas in New Zealand, from 33.3% to 18.2%.

  3. In September 2026, Wolfbrook Arena lost share of searches among stadiums and arenas in New Zealand, from 11.5% to 9%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Spark Arena’s and Wolfbrook Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spark Arena

12 branded search terms

  • concert spark arena
  • spark arena
  • spark arena address
  • spark arena events
  • spark arena inside
  • spark arena layout
  • spark arena map
  • spark arena shows
  • spark arena tickets
  • spark arena today
  • spark arena tonight
  • sparkarena

Wolfbrook Arena

1 branded search term

  • wolfbrook arena

How the Brand Demand Index is measured

Other head-to-heads among stadiums and arenas

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