Brandwave

Go Media Stadium vs Spark Arena:Which is more popular?

In September 2026, Spark Arena had more branded searches than Go Media Stadium among stadiums and arenas in New Zealand. Spark Arena had about 45,000 branded searches, while Go Media Stadium had 33,500. Spark Arena made up 18.2% of all stadiums and arena searches we track, and Go Media Stadium accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, Go Media Stadium appeared in all five answers and Spark Arena in four. Spark Arena was mentioned before Go Media Stadium in three out of four answers.

Among stadiums and arenas in New Zealand in September 2026

Who do people search for more?

Spark Arena, about 34% more searches than Go Media Stadium

Spark Arena 45K searchesGo Media Stadium 33.5K searches

Who does AI mention more?

Go Media Stadium, mentioned in every answer we collected

Go Media Stadium in 5 of 5Spark Arena in 4 of 5

Who does AI recommend more?

Spark Arena, named ahead of Go Media Stadium in 3 of 4 answers

Spark Arena first in 3Go Media Stadium first in 1

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Go Media Stadium appeared in all five answers. Spark Arena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spark Arena was listed before Go Media Stadium in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Go Media Stadium or Spark Arena more popular in search?

This chart shows how often people search Google for Go Media Stadium and Spark Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.

Go Media Stadium and Spark Arena among stadiums and arenas in New Zealand, by month

Share of searches by month for Spark Arena, Go Media Stadium. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

How has the Go Media Stadium and Spark Arena comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Go Media Stadium took it in January 2026, Spark Arena took it in February 2026, Go Media Stadium took it in March 2026, Spark Arena took it in April 2026.
  • Across the 12 months ending September 2026, Go Media Stadium’s share of searches among stadiums and arenas in New Zealand moved from 15.9% to 13.6%, and its estimated monthly branded searches moved from 40.9K to 33.5K.
  • Across the 12 months ending September 2026, Spark Arena’s share of searches among stadiums and arenas in New Zealand moved from 20.8% to 18.2%, and its estimated monthly branded searches moved from 53.6K to 45K.

How did search popularity change for New Zealand stadiums and arenas in September 2026?

3 changes

  1. In September 2026, Eden Park overtook Spark Arena to become the leader among stadiums and arenas in New Zealand, with 42.7% of the searches.

  2. In September 2026, Spark Arena lost share of searches among stadiums and arenas in New Zealand, from 33.3% to 18.2%.

  3. In September 2026, Go Media Stadium lost share of searches among stadiums and arenas in New Zealand, from 17.5% to 13.6%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Go Media Stadium’s and Spark Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Go Media Stadium

3 branded search terms

  • go media stadium
  • go media stadium concert
  • go media stadium events

Spark Arena

12 branded search terms

  • concert spark arena
  • spark arena
  • spark arena address
  • spark arena events
  • spark arena inside
  • spark arena layout
  • spark arena map
  • spark arena shows
  • spark arena tickets
  • spark arena today
  • spark arena tonight
  • sparkarena

How the Brand Demand Index is measured

Other head-to-heads among stadiums and arenas

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