Brandwave

How popular isFMG Stadium Waikato?

In September 2026, people searched for FMG Stadium Waikato by name about 2,910 times in New Zealand, a 53.2% increase from the previous year. These searches made up 1.2% of all New Zealand stadiums and arena searches, placing FMG Stadium Waikato seventh out of nine arenas. When we asked both ChatGPT and Google AI Overviews about stadiums and arenas, FMG Stadium Waikato appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

FMG Stadium Waikato is the seventh most searched of 9 competitors and the eighth most recommended in AI answers.

  1. Eden ParkShare of searches 42.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Spark ArenaShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Go Media StadiumShare of searches 13.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
  4. Wolfbrook ArenaShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. FMG Stadium WaikatoShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+4 more

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMG Stadium Waikato was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. FMG Stadium Waikato is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which stadiums and arenas compete with FMG Stadium Waikato?

FMG Stadium Waikato against stadiums and arenas in New Zealand, by month

Share of searches by month for Eden Park, Spark Arena, Go Media Stadium, Wolfbrook Arena, TSB Arena, One New Zealand Stadium, FMG Stadium Waikato. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

  1. 1.Eden Park

    42.7%

    Moved from 2nd to 1st. 105K estimated branded searches, +71.1% vs prior month. Share +16.5 points.

  2. 2.Spark Arena

    18.2%

    Moved from 1st to 2nd. 45K estimated branded searches, -42.6% vs prior month. Share -15.1 points.

  3. 3.Go Media Stadium

    13.6%

    Held 3rd. 33.5K estimated branded searches, -18.3% vs prior month. Share -3.9 points.

  4. 4.Wolfbrook Arena

    9%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  5. 5.TSB Arena

    7.3%

    Moved from 7th to 5th. 18.1K estimated branded searches, +311.4% vs prior month. Share +5.5 points.

  6. 6.One New Zealand Stadium

    6.5%

    Moved from 5th to 6th. 16.1K estimated branded searches, +17.5% vs prior month. Share +0.7 points.

  7. 7.FMG Stadium Waikato

    1.2%

    Moved from 8th to 7th. 2.9K estimated branded searches, -19.2% vs prior month. Share -0.4 points.

  8. 8.Forsyth Barr Stadium

    1.2%

    Moved from 6th to 8th. 2.9K estimated branded searches, -34% vs prior month. Share -0.7 points.

  9. 9.Sky Stadium

    0.27%

    Held 9th. 660 estimated branded searches, -16.5% vs prior month. Share -0.1 points.

Compare popularity between FMG Stadium Waikato and its closest rivals

Every comparison with FMG Stadium Waikato

8 comparisons

How has branded search demand for FMG Stadium Waikato changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose from 1.9K to 2.9K.
  • Across the 12 months ending September 2026, FMG Stadium Waikato’s share of searches among stadiums and arenas in New Zealand peaked at 7.2% in June 2026 and was lowest at 0.5% in November 2025.
  • Across the 12 months ending September 2026, FMG Stadium Waikato rose from 9th to 7th among stadiums and arenas in New Zealand.

How did search popularity change for New Zealand stadiums and arenas in September 2026?

6 changes

  1. In September 2026, Eden Park overtook Spark Arena to become the leader among stadiums and arenas in New Zealand, with 42.7% of the searches.

  2. In September 2026, TSB Arena overtook One New Zealand Stadium and Forsyth Barr Stadium to rank 5th among stadiums and arenas in New Zealand, with 7.3% of the searches.

  3. In September 2026, One New Zealand Stadium gained share of searches among stadiums and arenas in New Zealand, from 5.8% to 6.5%.

  4. In September 2026, Spark Arena lost share of searches among stadiums and arenas in New Zealand, from 33.3% to 18.2%.

  5. In September 2026, Go Media Stadium lost share of searches among stadiums and arenas in New Zealand, from 17.5% to 13.6%.

  6. In September 2026, Wolfbrook Arena lost share of searches among stadiums and arenas in New Zealand, from 11.5% to 9%.

How are FMG Stadium Waikato’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FMG Stadium Waikato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fmg stadium waikato
  • fmg stadium waikato stadium

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