Brandwave

FMG Stadium Waikato vs TSB Arena:Which is more popular?

In September 2026, TSB Arena had more branded searches than FMG Stadium Waikato among stadiums and arenas in New Zealand. TSB Arena had about 18,100 branded searches, while FMG Stadium Waikato had 2,910. TSB Arena made up 7.3% of all stadiums and arena searches we track, and FMG Stadium Waikato accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, FMG Stadium Waikato and TSB Arena each appeared in two of the five answers. FMG Stadium Waikato and TSB Arena were each mentioned first in one of the two answers that named either.

Among stadiums and arenas in New Zealand in September 2026

Who do people search for more?

TSB Arena, about 6 searches for every 1 for FMG Stadium Waikato

TSB Arena 18.1K searchesFMG Stadium Waikato 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

FMG Stadium Waikato in 2 of 5TSB Arena in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

FMG Stadium Waikato first in 1TSB Arena first in 1

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMG Stadium Waikato was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. TSB Arena was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FMG Stadium Waikato and TSB Arena were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is FMG Stadium Waikato or TSB Arena more popular in search?

This chart shows how often people search Google for FMG Stadium Waikato and TSB Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.

FMG Stadium Waikato and TSB Arena among stadiums and arenas in New Zealand, by month

Share of searches by month for TSB Arena, FMG Stadium Waikato. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

How has the FMG Stadium Waikato and TSB Arena comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: FMG Stadium Waikato took it in February 2026, TSB Arena took it in March 2026, FMG Stadium Waikato took it in June 2026, TSB Arena took it in July 2026.
  • Across the 12 months ending September 2026, FMG Stadium Waikato’s share of searches among stadiums and arenas in New Zealand moved from 0.74% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
  • Across the 12 months ending September 2026, TSB Arena’s share of searches among stadiums and arenas in New Zealand moved from 4.7% to 7.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for New Zealand stadiums and arenas in September 2026?

2 changes

  1. In September 2026, TSB Arena overtook One New Zealand Stadium and Forsyth Barr Stadium to rank 5th among stadiums and arenas in New Zealand, with 7.3% of the searches.

  2. In September 2026, FMG Stadium Waikato rose from 8th to 7th among stadiums and arenas in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FMG Stadium Waikato’s and TSB Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FMG Stadium Waikato

2 branded search terms

  • fmg stadium waikato
  • fmg stadium waikato stadium

TSB Arena

1 branded search term

  • tsb arena

How the Brand Demand Index is measured

Other head-to-heads among stadiums and arenas

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