Snapforms vs Tally:Which is more popular?

In September 2026, Tally had more branded searches than Snapforms among form builders in New Zealand. Tally had about 170 branded searches, while Snapforms had 50. Tally made up 2.7% of all form builder searches we track, and Snapforms accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about form builders, Tally appeared in all five answers and Snapforms in two. Tally was mentioned before Snapforms in three out of five answers.

Among form builders in New Zealand in September 2026

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tally appeared in all five answers. Snapforms was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tally was listed before Snapforms in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Jotform	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Tally	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Typeform	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Google Forms	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Fillout	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Microsoft Forms	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Snapforms	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Asked ChatGPT
“Which form builder should I use in New Zealand?”
1. 1Tally
2. 2Jotform
3. 3Fillout
4. 4Microsoft Forms
5. 5Typeform
Asked ChatGPT
“What are the best form builders in New Zealand?”
1. 1Jotform
2. 2Typeform
3. 3Snapforms
4. 4Fillout
5. 5Tally
6. 6Microsoft Forms
7. 7Google Forms
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
1. 1Snapforms
2. 2Tally
3. 3Jotform
4. 4Google Forms
Searched Google, AI Overview
“online form builder”
1. 1Google Forms
2. 2Jotform
3. 3Microsoft Forms
4. 4Typeform
5. 5Tally
Searched Google, AI Overview
“best form builder”
1. 1Tally
2. 2Fillout
3. 3Typeform
4. 4Jotform
5. 5Google Forms

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Snapforms or Tally more popular in search?

This chart shows how often people search Google for Snapforms and Tally by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.

Snapforms and Tally among form builders in New Zealand, by month

Month	Jotform	Typeform	Fillout	Tally	Google Forms	Snapforms	Microsoft Forms
Oct 2025	66.2%	28.6%	3.2%	1.1%	0.3%	0.6%	0.15%
Nov 2025	65.4%	28.2%	3.1%	1.6%	0.74%	0.74%	0.15%
Dec 2025	69.9%	24.1%	2.7%	1.7%	0.72%	0.96%	0%
Jan 2026	64.7%	28.8%	3.1%	1.6%	0.72%	0.9%	0.18%
Feb 2026	68.1%	24.8%	3.3%	2.2%	0.77%	0.77%	0.15%
Mar 2026	68.9%	24.2%	3.3%	1.4%	1.4%	0.64%	0.13%
Apr 2026	68.1%	24.8%	3.3%	2.2%	0.77%	0.77%	0.15%
May 2026	67.1%	24.4%	4%	2.6%	1.1%	0.76%	0.15%
Jun 2026	71.8%	21.3%	3.5%	1.9%	0.93%	0.53%	0.13%
Jul 2026	70.9%	20.9%	4.2%	2.3%	1.1%	0.48%	0.16%
Aug 2026	70.2%	20.7%	5.1%	1.8%	1.4%	0.64%	0.16%
Sep 2026	69.4%	20.5%	5%	2.7%	1.4%	0.79%	0.16%

How has the Snapforms and Tally comparison changed over the last 12 months?

3 findings

Tally was ahead of Snapforms in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Snapforms’ share of searches among form builders in New Zealand moved from 0.6% to 0.79%, and its estimated monthly branded searches moved from 40 to 50.
Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand moved from 1.1% to 2.7%, and its estimated monthly branded searches moved from 70 to 170.

How did search popularity change for New Zealand form builders in September 2026?

2 changes

In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.
Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Snapforms’ and Tally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Snapforms

1 branded search term

snapforms

Tally

1 branded search term

tally forms

How the Brand Demand Index is measured

Other head-to-heads among form builders

See all 7 form builders ranked

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