Shein vs Showpo:Which is more popular by branded search in New Zealand?
In August 2026, Shein had more branded searches than Showpo among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Showpo’s 16.5K, and held a 65.9% Share of Search versus Showpo’s 3.7%.
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Which is more popular in search, Shein or Showpo?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shein, Showpo. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Shein and Showpo comparison changed over the last 12 months?
3 findings
- Shein was ahead of Showpo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand moved from 65.7% to 65.9%, and its estimated monthly branded searches moved from 329K to 292K.
- Across the 11 months ending August 2026, Showpo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 19.8K to 16.5K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Shein’s and Showpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shein
33 branded search terms
- dresses at shein
- nz shein com
- Shein
- shein app
- shein apparel
- shein australia
- shein bikini
- shein clothing
- shein com
- shein curve
- shein dres
- shein dresses
- shein dresses for women
- shein near me
- shein new zealand
- shein nz
- shein on
- shein on line
- shein online
- shein online shopping
- shein orders
- shein phone cases
- shein plus size
- shein shipping nz
- shein shoe
- shein swim wear
- shein swimwear
- shein tops
- shein website
- shein wedding dresses
- shein+
- sheincom
- sheinkids
Showpo
17 branded search terms
- review showpo
- showpo
- showpo black dress
- showpo clothing
- showpo com
- showpo discount
- showpo dresses
- showpo maxi dress
- showpo near me
- showpo new zealand
- showpo nz
- showpo online
- showpo pink dress
- showpo red dress
- showpo returns
- showpo wedding dress
- showpo white dress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.