How popular isShowpo in search?
In August 2026, there were an estimated 16.5K branded searches for Showpo in New Zealand which is down 17% over the last 11 months. Showpo holds 3.7% estimated Share of Search among New Zealand online fashion retailers and is ranked 5th of 9 competitors for search popularity.
Shein65.9%
Princess Polly9%ASOS6.8%
The Iconic6.8%
Showpo3.7%
Boohoo3%
Stylerunner2.4%
Hello Molly1.9%
White Fox Boutique0.55%
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Which online fashion retailers compete with Showpo?
Share of Search by month for Shein, Princess Polly, ASOS, The Iconic, Showpo, Boohoo, Stylerunner. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 292K | +13.7% | +0.4 points | |
| 2, held 2nd | 9% | 39.9K | +19.8% | +0.5 points | |
| 3, held 3rd | 6.8% | 30.1K | -1.7% | -1 points | |
| 4, held 4th | 6.8% | 29.9K | +21.9% | +0.5 points | |
| 5, held 5th | 3.7% | 16.5K | +22.3% | +0.3 points | |
| 6, held 6th | 3% | 13.2K | +8.1% | -0.1 points | |
| 7, held 7th | 2.4% | 10.6K | +0.09% | -0.3 points | |
| 8, held 8th | 1.9% | 8.6K | +4% | -0.2 points | |
| 9, held 9th | 0.55% | 2.4K | +11% | 0 points |
1.
Shein65.9%
held 1st · 292K estimated branded searches · +13.7% vs prior month · +0.4 points
9%
held 2nd · 39.9K estimated branded searches · +19.8% vs prior month · +0.5 points
3.
6.8%
held 3rd · 30.1K estimated branded searches · -1.7% vs prior month · -1 points
6.8%
held 4th · 29.9K estimated branded searches · +21.9% vs prior month · +0.5 points
5.
Showpo3.7%
held 5th · 16.5K estimated branded searches · +22.3% vs prior month · +0.3 points
6.
Boohoo3%
held 6th · 13.2K estimated branded searches · +8.1% vs prior month · -0.1 points
2.4%
held 7th · 10.6K estimated branded searches · +0.09% vs prior month · -0.3 points
1.9%
held 8th · 8.6K estimated branded searches · +4% vs prior month · -0.2 points
0.55%
held 9th · 2.4K estimated branded searches · +11% vs prior month · 0 points
Compare search popularity between Showpo and its closest rivals
How has branded search demand for Showpo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Showpo in New Zealand fell from 19.8K to 16.5K.
- Across the 11 months ending August 2026, Showpo’s estimated Share of Search among online fashion retailers in New Zealand peaked at 4% in February 2026 and was lowest at 3% in June 2026.
- Across the 11 months ending August 2026, Showpo rose from 6th to 5th among online fashion retailers in New Zealand.
How did search popularity change for New Zealand online fashion retailers in August 2026?
6 changes
In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is Showpo measured?
Brandwave collects information about searches that people make online using Showpo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- review showpo
- showpo
- showpo black dress
- showpo clothing
- showpo com
- showpo discount
- showpo dresses
- showpo maxi dress
- showpo near me
- showpo new zealand
- showpo nz
- showpo online
- showpo pink dress
- showpo red dress
- showpo returns
- showpo wedding dress
- showpo white dress
Do you work for Showpo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Showpo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.