How popular isWhite Fox Boutique?
In September 2026, people searched for White Fox Boutique by name about 1,330 times in New Zealand, a 31.4% decrease from the previous year. These searches made up 0.21% of all New Zealand online fashion retailer searches, placing White Fox Boutique 14th out of 14 retailers. When we asked both ChatGPT and Google AI Overviews about online fashion retailers, White Fox Boutique did not appear in any of the answers.
White Fox Boutique is the 14th most searched of 14 competitors and not listed in any AI answer.
SheinShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GlassonsShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PostieShare of searches 14.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Princess PollyShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
White Fox BoutiqueShare of searches 0.21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, White Fox Boutique did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Iconic1st- Glassons2nd
ASOS3rd
Max4th- Flo & Frankie5th
Moochi6th- Postie7th
- +4 more
Hello Molly–
Boohoo–- White Fox Boutique–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Iconic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Max3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ASOS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Postie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moochi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Princess Polly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- White Fox Boutique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online fashion retailers
5 answers
Asked ChatGPT
“Which online fashion retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best online fashion retailers in New Zealand?”
Asked ChatGPT
“What's the best online fashion retailer in New Zealand for women's clothes?”
Searched Google, AI Overview
“best online clothing store”
- 1ASOS
- 1
Searched Google, AI Overview
“women's clothes online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which online fashion retailers compete with White Fox Boutique?
Share of searches by month for Shein, Glassons, Postie, Princess Polly, The Iconic, Max, ASOS, White Fox Boutique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shein | Glassons | Postie | Princess Polly | The Iconic | Max | ASOS | Showpo | Moochi | Stylerunner | Hello Molly | Boohoo | Flo & Frankie | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 22.3% | 13.9% | 6.3% | 3.5% | 3.3% | 3.6% | 2.4% | 1.5% | 1.2% | 1.1% | 1.6% | 0.55% | 0.3% |
| Nov 2025 | 29.8% | 25.7% | 15.9% | 7.3% | 5% | 3.4% | 3.4% | 2.3% | 1.4% | 1.8% | 1.1% | 1.8% | 0.64% | 0.35% |
| Dec 2025 | 28% | 29.8% | 18.4% | 5.6% | 3.9% | 3.8% | 2.6% | 1.5% | 1.7% | 1.7% | 0.8% | 1.2% | 0.73% | 0.32% |
| Jan 2026 | 32.4% | 28% | 14.3% | 5.3% | 3.7% | 3.5% | 3.8% | 2.1% | 1.6% | 1.6% | 1.4% | 1.5% | 0.69% | 0.26% |
| Feb 2026 | 32.4% | 28% | 14.3% | 5.4% | 3.6% | 3% | 3.8% | 2.1% | 1.9% | 1.6% | 1.7% | 1.5% | 0.56% | 0.26% |
| Mar 2026 | 32.3% | 28.1% | 14.4% | 5.4% | 3.7% | 3.7% | 3.1% | 2.1% | 1.9% | 1.6% | 1.7% | 1.2% | 0.46% | 0.31% |
| Apr 2026 | 31.4% | 27.4% | 16.9% | 5.2% | 3.5% | 3.8% | 3.6% | 1.6% | 1.5% | 1.5% | 1.6% | 1.2% | 0.45% | 0.25% |
| May 2026 | 31.6% | 27.4% | 17% | 5.3% | 3.6% | 3.6% | 3.1% | 1.7% | 1.9% | 1.3% | 1.6% | 1.2% | 0.45% | 0.26% |
| Jun 2026 | 39.1% | 23% | 14.2% | 5.3% | 3.6% | 3.7% | 3.2% | 1.7% | 1.3% | 1.6% | 1.3% | 1.2% | 0.38% | 0.34% |
| Jul 2026 | 35.3% | 25.3% | 15.7% | 4.8% | 3.3% | 3.5% | 4.2% | 1.9% | 1.4% | 1.4% | 1.2% | 1.1% | 0.5% | 0.31% |
| Aug 2026 | 38.8% | 22.9% | 14.1% | 5.3% | 3.6% | 3.7% | 3.7% | 2.1% | 1.5% | 1.3% | 1.1% | 1.2% | 0.45% | 0.3% |
| Sep 2026 | 39.1% | 23% | 14.2% | 5.3% | 4.4% | 3.7% | 3.1% | 1.7% | 1.6% | 1.3% | 1.1% | 1.1% | 0.45% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 249K | +0.24% | +0.2 points | |
| 2, held 2nd | 23% | 147K | +0.08% | +0.1 points | |
| 3, held 3rd | 14.2% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 5.3% | 33.9K | -0.06% | 0 points | |
| 5, moved from 7th to 5th | 4.4% | 28K | +21.7% | +0.8 pointsmoved from 7th to 5th | |
| 6, held 6th | 3.7% | 23.5K | 0% | 0 points | |
| 7, moved from 5th to 7th | 3.1% | 19.5K | -18.1% | -0.7 pointsmoved from 5th to 7th | |
| 8, held 8th | 1.7% | 10.8K | -18.3% | -0.4 points | |
| 9, held 9th | 1.6% | 9.9K | 0% | 0 points | |
| 10, held 10th | 1.3% | 8.1K | -0.12% | 0 points | |
| 11, moved from 12th to 11th | 1.1% | 7K | -0.29% | 0 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1.1% | 6.7K | -10% | -0.1 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.45% | 2.9K | 0% | 0 points | |
| 14, held 14th | 0.21% | 1.3K | -31.4% | -0.1 points |
1.
Shein39.1%
Held 1st. 249K estimated branded searches, +0.24% vs prior month. Share +0.2 points.
2.
Glassons23%
Held 2nd. 147K estimated branded searches, +0.08% vs prior month. Share +0.1 points.
3.
Postie14.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.3%
Held 4th. 33.9K estimated branded searches, -0.06% vs prior month. Share 0 points.
4.4%
Moved from 7th to 5th. 28K estimated branded searches, +21.7% vs prior month. Share +0.8 points.
6.
Max3.7%
Held 6th. 23.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
ASOS3.1%
Moved from 5th to 7th. 19.5K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
8.
Showpo1.7%
Held 8th. 10.8K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
9.
Moochi1.6%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Stylerunner1.3%
Held 10th. 8.1K estimated branded searches, -0.12% vs prior month. Share 0 points.
11.
Hello Molly1.1%
Moved from 12th to 11th. 7K estimated branded searches, -0.29% vs prior month. Share 0 points.
12.
Boohoo1.1%
Moved from 11th to 12th. 6.7K estimated branded searches, -10% vs prior month. Share -0.1 points.
0.45%
Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 14th. 1.3K estimated branded searches, -31.4% vs prior month. Share -0.1 points.
Compare popularity between White Fox Boutique and its closest rivals
Every comparison with White Fox Boutique
13 comparisons
- ASOS vs White Fox Boutique
- Boohoo vs White Fox Boutique
- Flo & Frankie vs White Fox Boutique
- Glassons vs White Fox Boutique
- Hello Molly vs White Fox Boutique
- Max vs White Fox Boutique
- Moochi vs White Fox Boutique
- Postie vs White Fox Boutique
- Princess Polly vs White Fox Boutique
- Shein vs White Fox Boutique
- Showpo vs White Fox Boutique
- Stylerunner vs White Fox Boutique
- The Iconic vs White Fox Boutique
How has branded search demand for White Fox Boutique changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for White Fox Boutique in New Zealand fell from 1.9K to 1.3K.
- Across the 12 months ending September 2026, White Fox Boutique’s share of searches among online fashion retailers in New Zealand held steady, from 0.3% to 0.21%.
How did search popularity change for New Zealand online fashion retailers in September 2026?
6 changes
In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches.
In September 2026, ASOS lost share of searches among online fashion retailers in New Zealand, from 3.7% to 3.1%.
In September 2026, Hello Molly rose from 12th to 11th among online fashion retailers in New Zealand.
In September 2026, Boohoo fell from 11th to 12th among online fashion retailers in New Zealand.
Estimated monthly branded searches for Showpo in New Zealand fell 31.8% over 12 measured months, from 15.8K to 10.8K in September 2026.
Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are White Fox Boutique’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using White Fox Boutique’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- white fox boutique
- white fox boutique clothing
- white fox boutique dresses
- white fox boutique hoodie
- whitefoxboutique
- whitefoxboutique dresses
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Is White Fox Boutique your brand?
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