Stylerunner vs White Fox Boutique:Which is more popular by branded search in New Zealand?
In August 2026, Stylerunner had more branded searches than White Fox Boutique among online fashion retailers in New Zealand. Stylerunner was estimated to have 10.6K branded searches compared to White Fox Boutique’s 2.4K, and held a 2.4% Share of Search versus White Fox Boutique’s 0.55%.
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Which is more popular in search, Stylerunner or White Fox Boutique?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stylerunner, White Fox Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Stylerunner and White Fox Boutique comparison changed over the last 12 months?
3 findings
- Stylerunner was ahead of White Fox Boutique in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stylerunner’s estimated Share of Search among online fashion retailers in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 10.6K.
- Across the 11 months ending August 2026, White Fox Boutique’s estimated Share of Search among online fashion retailers in New Zealand moved from 0.53% to 0.55%, and its estimated monthly branded searches moved from 2.7K to 2.4K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
0 changes
Neither Stylerunner nor White Fox Boutique moved beyond provider rounding among online fashion retailers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Stylerunner’s and White Fox Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stylerunner
8 branded search terms
- stylerunner
- stylerunner clothing
- stylerunner com
- stylerunner dresses
- stylerunner near me
- stylerunner new zealand
- stylerunner nz
- stylerunner online
White Fox Boutique
11 branded search terms
- white fox boutique
- white fox boutique clothing
- white fox boutique dresses
- white fox boutique hoodie
- white fox boutique near me
- white fox boutique nz
- white fox boutique online
- whitefoxboutique
- whitefoxboutique com
- whitefoxboutique dresses
- whitefoxboutique nz
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.