Princess Polly vs Shein:Which is more popular by branded search in New Zealand?
In August 2026, Shein had more branded searches than Princess Polly among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Princess Polly’s 39.9K, and held a 65.9% Share of Search versus Princess Polly’s 9%.
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Which is more popular in search, Princess Polly or Shein?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shein, Princess Polly. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Princess Polly and Shein comparison changed over the last 12 months?
3 findings
- Shein was ahead of Princess Polly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand moved from 9.8% to 9%, and its estimated monthly branded searches moved from 49.4K to 39.9K.
- Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand moved from 65.7% to 65.9%, and its estimated monthly branded searches moved from 329K to 292K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
2 changes
In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Princess Polly’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Princess Polly
25 branded search terms
- princess polly
- princess polly au
- princess polly babydoll dress
- princess polly blue dress
- princess polly boot
- princess polly brown dress
- princess polly discount
- princess polly dresses
- princess polly graduation dresses
- princess polly green dress
- princess polly near me
- princess polly nz
- princess polly online
- princess polly polka dot dress
- princess polly red dress
- princess polly set
- princess polly shipping nz
- princess polly store
- princess polly top
- princess polly white dress
- princesspolly
- princesspolly com
- princesspolly dresses
- princesspolly nz
- shops like princess polly
Shein
33 branded search terms
- dresses at shein
- nz shein com
- Shein
- shein app
- shein apparel
- shein australia
- shein bikini
- shein clothing
- shein com
- shein curve
- shein dres
- shein dresses
- shein dresses for women
- shein near me
- shein new zealand
- shein nz
- shein on
- shein on line
- shein online
- shein online shopping
- shein orders
- shein phone cases
- shein plus size
- shein shipping nz
- shein shoe
- shein swim wear
- shein swimwear
- shein tops
- shein website
- shein wedding dresses
- shein+
- sheincom
- sheinkids
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