Brandwave

How popular isPrincess Polly?

In September 2026, people searched for Princess Polly by name about 33,900 times in New Zealand, an 18% decrease from the previous year. These searches made up 5.3% of all New Zealand online fashion retailer searches, placing Princess Polly fourth out of 14 retailers. When we asked both ChatGPT and Google AI Overviews about online fashion retailers, Princess Polly did not appear in any of the answers.

Search and AI answers in September 2026

Princess Polly is the fourth most searched of 14 competitors and not listed in any AI answer.

  1. SheinShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GlassonsShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. PostieShare of searches 14.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. Princess PollyShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. The IconicShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+9 more

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Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Princess Polly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Glassons2nd
  3. ASOS3rd
  4. Max4th
  5. Flo & Frankie5th
  6. Moochi6th
  7. Postie7th
  8. Shein–
  9. Princess Polly–
  10. Showpo–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASOS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moochi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Princess Polly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showpo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about online fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which online fashion retailers compete with Princess Polly?

Princess Polly against online fashion retailers in New Zealand, by month

Share of searches by month for Shein, Glassons, Postie, Princess Polly, The Iconic, Max, ASOS. The figures are in the table below the chart.

View monthly share of searches table
MonthSheinGlassonsPostiePrincess PollyThe IconicMaxASOSShowpoMoochiStylerunnerHello MollyBoohooFlo & FrankieWhite Fox Boutique
Oct 202538.3%22.3%13.9%6.3%3.5%3.3%3.6%2.4%1.5%1.2%1.1%1.6%0.55%0.3%
Nov 202529.8%25.7%15.9%7.3%5%3.4%3.4%2.3%1.4%1.8%1.1%1.8%0.64%0.35%
Dec 202528%29.8%18.4%5.6%3.9%3.8%2.6%1.5%1.7%1.7%0.8%1.2%0.73%0.32%
Jan 202632.4%28%14.3%5.3%3.7%3.5%3.8%2.1%1.6%1.6%1.4%1.5%0.69%0.26%
Feb 202632.4%28%14.3%5.4%3.6%3%3.8%2.1%1.9%1.6%1.7%1.5%0.56%0.26%
Mar 202632.3%28.1%14.4%5.4%3.7%3.7%3.1%2.1%1.9%1.6%1.7%1.2%0.46%0.31%
Apr 202631.4%27.4%16.9%5.2%3.5%3.8%3.6%1.6%1.5%1.5%1.6%1.2%0.45%0.25%
May 202631.6%27.4%17%5.3%3.6%3.6%3.1%1.7%1.9%1.3%1.6%1.2%0.45%0.26%
Jun 202639.1%23%14.2%5.3%3.6%3.7%3.2%1.7%1.3%1.6%1.3%1.2%0.38%0.34%
Jul 202635.3%25.3%15.7%4.8%3.3%3.5%4.2%1.9%1.4%1.4%1.2%1.1%0.5%0.31%
Aug 202638.8%22.9%14.1%5.3%3.6%3.7%3.7%2.1%1.5%1.3%1.1%1.2%0.45%0.3%
Sep 202639.1%23%14.2%5.3%4.4%3.7%3.1%1.7%1.6%1.3%1.1%1.1%0.45%0.21%

  1. 1.Shein

    39.1%

    Held 1st. 249K estimated branded searches, +0.24% vs prior month. Share +0.2 points.

  2. 2.Glassons

    23%

    Held 2nd. 147K estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  3. 3.Postie

    14.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Princess Polly

    5.3%

    Held 4th. 33.9K estimated branded searches, -0.06% vs prior month. Share 0 points.

  5. 5.The Iconic

    4.4%

    Moved from 7th to 5th. 28K estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  6. 6.Max

    3.7%

    Held 6th. 23.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.ASOS

    3.1%

    Moved from 5th to 7th. 19.5K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  8. 8.Showpo

    1.7%

    Held 8th. 10.8K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  9. 9.Moochi

    1.6%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Stylerunner

    1.3%

    Held 10th. 8.1K estimated branded searches, -0.12% vs prior month. Share 0 points.

  11. 11.Hello Molly

    1.1%

    Moved from 12th to 11th. 7K estimated branded searches, -0.29% vs prior month. Share 0 points.

  12. 12.Boohoo

    1.1%

    Moved from 11th to 12th. 6.7K estimated branded searches, -10% vs prior month. Share -0.1 points.

  13. 13.Flo & Frankie

    0.45%

    Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.White Fox Boutique

    0.21%

    Held 14th. 1.3K estimated branded searches, -31.4% vs prior month. Share -0.1 points.

Compare popularity between Princess Polly and its closest rivals

Every comparison with Princess Polly

13 comparisons

How has branded search demand for Princess Polly changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Princess Polly in New Zealand fell from 41.3K to 33.9K.
  • Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in New Zealand decreased from 6.3% to 5.3%.
  • Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in New Zealand peaked at 7.3% in November 2025 and was lowest at 4.8% in July 2026.

How did search popularity change for New Zealand online fashion retailers in September 2026?

6 changes

  1. In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches.

  2. In September 2026, ASOS lost share of searches among online fashion retailers in New Zealand, from 3.7% to 3.1%.

  3. In September 2026, Hello Molly rose from 12th to 11th among online fashion retailers in New Zealand.

  4. In September 2026, Boohoo fell from 11th to 12th among online fashion retailers in New Zealand.

  5. Estimated monthly branded searches for Showpo in New Zealand fell 31.8% over 12 measured months, from 15.8K to 10.8K in September 2026.

  6. Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are Princess Polly’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Princess Polly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • princess polly
  • princess polly boot
  • princess polly dresses
  • princess polly set
  • princesspolly
  • princesspolly dresses

Do you work for Princess Polly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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