How popular isShein in search?
In August 2026, there were an estimated 292K branded searches for Shein in New Zealand which is down 11.4% over the last 11 months. Shein holds 8.4% estimated Share of Search among New Zealand online retailers and marketplaces and is ranked 4th of 8 competitors for search popularity.
Trade Me56.7%
Temu10.9%AliExpress8.6%
Shein8.4%Amazon7.4%
Mighty Ape4%
eBay3.6%
Kogan0.42%
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Which online retailers and marketplaces compete with Shein?
Share of Search by month for Trade Me, Temu, AliExpress, Shein, Amazon, Mighty Ape, eBay. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 2M | +22.6% | +3.4 points | |
| 2, held 2nd | 10.9% | 381K | +17.4% | +0.2 points | |
| 3, held 3rd | 8.6% | 298K | +0.02% | -1.3 points | |
| 4, held 4th | 8.4% | 292K | +13.7% | -0.1 points | |
| 5, held 5th | 7.4% | 257K | +0.32% | -1.1 points | |
| 6, held 6th | 4% | 140K | +0.09% | -0.6 points | |
| 7, held 7th | 3.6% | 125K | +1.8% | -0.5 points | |
| 8, held 8th | 0.42% | 14.6K | +14.1% | 0 points |
1.
Trade Me56.7%
held 1st · 2M estimated branded searches · +22.6% vs prior month · +3.4 points
2.
Temu10.9%
held 2nd · 381K estimated branded searches · +17.4% vs prior month · +0.2 points
8.6%
held 3rd · 298K estimated branded searches · +0.02% vs prior month · -1.3 points
4.
Shein8.4%
held 4th · 292K estimated branded searches · +13.7% vs prior month · -0.1 points
5.
7.4%
held 5th · 257K estimated branded searches · +0.32% vs prior month · -1.1 points
4%
held 6th · 140K estimated branded searches · +0.09% vs prior month · -0.6 points
7.
3.6%
held 7th · 125K estimated branded searches · +1.8% vs prior month · -0.5 points
8.
0.42%
held 8th · 14.6K estimated branded searches · +14.1% vs prior month · 0 points
Compare search popularity between Shein and its closest rivals
How has branded search demand for Shein changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shein in New Zealand fell from 329K to 292K.
- Across the 11 months ending August 2026, Shein’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.6% in June 2026 and was lowest at 6.2% in January 2026.
- Across the 11 months ending August 2026, Shein fell from 3rd to 4th among online retailers and marketplaces in New Zealand.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
6 changes
In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.
In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.
Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
Which online fashion retailers compete with Shein?
Share of Search by month for Shein, Princess Polly, ASOS, The Iconic, Showpo, Boohoo, Stylerunner. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 292K | +13.7% | +0.4 points | |
| 2, held 2nd | 9% | 39.9K | +19.8% | +0.5 points | |
| 3, held 3rd | 6.8% | 30.1K | -1.7% | -1 points | |
| 4, held 4th | 6.8% | 29.9K | +21.9% | +0.5 points | |
| 5, held 5th | 3.7% | 16.5K | +22.3% | +0.3 points | |
| 6, held 6th | 3% | 13.2K | +8.1% | -0.1 points | |
| 7, held 7th | 2.4% | 10.6K | +0.09% | -0.3 points | |
| 8, held 8th | 1.9% | 8.6K | +4% | -0.2 points | |
| 9, held 9th | 0.55% | 2.4K | +11% | 0 points |
1.
Shein65.9%
held 1st · 292K estimated branded searches · +13.7% vs prior month · +0.4 points
9%
held 2nd · 39.9K estimated branded searches · +19.8% vs prior month · +0.5 points
3.
ASOS
6.8%
held 3rd · 30.1K estimated branded searches · -1.7% vs prior month · -1 points
6.8%
held 4th · 29.9K estimated branded searches · +21.9% vs prior month · +0.5 points
5.
Showpo3.7%
held 5th · 16.5K estimated branded searches · +22.3% vs prior month · +0.3 points
6.
Boohoo3%
held 6th · 13.2K estimated branded searches · +8.1% vs prior month · -0.1 points
2.4%
held 7th · 10.6K estimated branded searches · +0.09% vs prior month · -0.3 points
1.9%
held 8th · 8.6K estimated branded searches · +4% vs prior month · -0.2 points
0.55%
held 9th · 2.4K estimated branded searches · +11% vs prior month · 0 points
Compare search popularity between Shein and its closest rivals
How has branded search demand for Shein changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand peaked at 67.1% in June 2026 and was lowest at 57.3% in November 2025.
How did search popularity change for New Zealand online fashion retailers in August 2026?
6 changes
In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is Shein measured?
Brandwave collects information about searches that people make online using Shein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
33 branded search terms
- dresses at shein
- nz shein com
- Shein
- shein app
- shein apparel
- shein australia
- shein bikini
- shein clothing
- shein com
- shein curve
- shein dres
- shein dresses
- shein dresses for women
- shein near me
- shein new zealand
- shein nz
- shein on
- shein on line
- shein online
- shein online shopping
- shein orders
- shein phone cases
- shein plus size
- shein shipping nz
- shein shoe
- shein swim wear
- shein swimwear
- shein tops
- shein website
- shein wedding dresses
- shein+
- sheincom
- sheinkids
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