Amazon vs Shein:Which is more popular by branded search in New Zealand?
In August 2026, Shein had more branded searches than Amazon among online retailers and marketplaces in New Zealand. Shein was estimated to have 292K branded searches compared to Amazon’s 257K, and held an 8.4% Share of Search versus Amazon’s 7.4%.
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Which is more popular in search, Amazon or Shein?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shein, Amazon. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Amazon and Shein comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Amazon took it in November 2025, Shein took it in March 2026.
- Across the 11 months ending August 2026, Amazon’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 287K to 257K.
- Across the 11 months ending August 2026, Shein’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8.8% to 8.4%, and its estimated monthly branded searches moved from 329K to 292K.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
2 changes
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon
18 branded search terms
- Amazon
- amazon au
- amazon australia
- amazon australia nz
- amazon com
- amazon com au
- amazon global
- amazon in nz
- amazon new zealand
- amazon nz
- amazon nz shop
- amazon nz site
- amazon nz store
- amazon online shopping
- amazon shipping to nz
- amazon shopping
- amazon to nz
- amazon us
Shein
33 branded search terms
- dresses at shein
- nz shein com
- Shein
- shein app
- shein apparel
- shein australia
- shein bikini
- shein clothing
- shein com
- shein curve
- shein dres
- shein dresses
- shein dresses for women
- shein near me
- shein new zealand
- shein nz
- shein on
- shein on line
- shein online
- shein online shopping
- shein orders
- shein phone cases
- shein plus size
- shein shipping nz
- shein shoe
- shein swim wear
- shein swimwear
- shein tops
- shein website
- shein wedding dresses
- shein+
- sheincom
- sheinkids
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.