Brandwave

How popular isPrincess Polly in search?

In August 2026, there were an estimated 39.9K branded searches for Princess Polly in New Zealand which is down 19.3% over the last 11 months. Princess Polly holds 9% estimated Share of Search among New Zealand online fashion retailers and is ranked 2nd of 9 competitors for search popularity.

Share of Search, August 2026
  1. Shein65.9%
  2. Princess Polly9%
  3. ASOS6.8%
  4. The Iconic6.8%
  5. Showpo3.7%
  6. Boohoo3%
  7. Stylerunner2.4%
  8. Hello Molly1.9%
  9. White Fox Boutique0.55%
Princess Polly website (opens in a new tab)

Follow Princess Polly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which online fashion retailers compete with Princess Polly?

Princess Polly against online fashion retailers in New Zealand, by month

Share of Search by month for Shein, Princess Polly, ASOS, The Iconic, Showpo, Boohoo, Stylerunner. The figures are in the table below the chart.

View monthly share of search table
MonthSheinPrincess PollyASOSThe IconicShowpoBoohooStylerunnerHello MollyWhite Fox Boutique
Oct 202565.7%9.8%5.9%6%4%4.2%2.1%1.8%0.53%
Nov 202557.3%12.1%6.1%9%4%5.7%3.2%1.9%0.67%
Dec 202561.9%11.3%5.7%8.2%3.2%3.7%3.6%1.6%0.75%
Jan 202662.4%9.4%7.3%6.9%3.9%4.2%3%2.4%0.52%
Feb 202661.4%9.7%7.3%6.8%4%4.3%2.9%3%0.51%
Mar 202662.9%9.8%6.1%6.8%3.8%3.7%3.2%3.1%0.6%
Apr 202662.7%9.7%7.3%7%3.2%3.6%3%2.9%0.52%
May 202663.4%10.2%6.3%7.1%3.3%3.7%2.6%2.9%0.53%
Jun 202667.1%9%5.7%6.6%3%3%2.9%2.2%0.58%
Jul 202665.5%8.5%7.8%6.3%3.4%3.1%2.7%2.1%0.56%
Aug 202665.9%9%6.8%6.8%3.7%3%2.4%1.9%0.55%
Sep 2026—————————

  1. 1.Shein

    65.9%

    held 1st · 292K estimated branded searches · +13.7% vs prior month · +0.4 points

  2. 2.Princess Polly

    9%

    held 2nd · 39.9K estimated branded searches · +19.8% vs prior month · +0.5 points

  3. 3.ASOS

    6.8%

    held 3rd · 30.1K estimated branded searches · -1.7% vs prior month · -1 points

  4. 4.The Iconic

    6.8%

    held 4th · 29.9K estimated branded searches · +21.9% vs prior month · +0.5 points

  5. 5.Showpo

    3.7%

    held 5th · 16.5K estimated branded searches · +22.3% vs prior month · +0.3 points

  6. 6.Boohoo

    3%

    held 6th · 13.2K estimated branded searches · +8.1% vs prior month · -0.1 points

  7. 7.Stylerunner

    2.4%

    held 7th · 10.6K estimated branded searches · +0.09% vs prior month · -0.3 points

  8. 8.Hello Molly

    1.9%

    held 8th · 8.6K estimated branded searches · +4% vs prior month · -0.2 points

  9. 9.White Fox Boutique

    0.55%

    held 9th · 2.4K estimated branded searches · +11% vs prior month · 0 points

Compare search popularity between Princess Polly and its closest rivals

How has branded search demand for Princess Polly changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Princess Polly in New Zealand fell from 49.4K to 39.9K.
  • Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand decreased from 9.8% to 9%.
  • Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand peaked at 12.1% in November 2025 and was lowest at 8.5% in July 2026.

How did search popularity change for New Zealand online fashion retailers in August 2026?

  1. In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.

  2. In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.

  3. Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.

  4. Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.

  5. Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.

  6. Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.

How is Princess Polly measured?

Brandwave collects information about searches that people make online using Princess Polly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • princess polly
  • princess polly au
  • princess polly babydoll dress
  • princess polly blue dress
  • princess polly boot
  • princess polly brown dress
  • princess polly discount
  • princess polly dresses
  • princess polly graduation dresses
  • princess polly green dress
  • princess polly near me
  • princess polly nz
  • princess polly online
  • princess polly polka dot dress
  • princess polly red dress
  • princess polly set
  • princess polly shipping nz
  • princess polly store
  • princess polly top
  • princess polly white dress
  • princesspolly
  • princesspolly com
  • princesspolly dresses
  • princesspolly nz
  • shops like princess polly

Do you work for Princess Polly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Princess Polly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record