Brandwave

Flo & Frankie vs White Fox Boutique:Which is more popular?

In September 2026, Flo & Frankie had more branded searches than White Fox Boutique among online fashion retailers in New Zealand. Flo & Frankie had about 2,900 branded searches, while White Fox Boutique had 1,330. Flo & Frankie made up 0.45% of all online fashion retailer searches we track, and White Fox Boutique accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about online fashion retailers, Flo & Frankie appeared in two of the five answers and White Fox Boutique in none.

Among online fashion retailers in New Zealand in September 2026

Who do people search for more?

Flo & Frankie, about 2 searches for every 1 for White Fox Boutique

Flo & Frankie 2.9K searchesWhite Fox Boutique 1.3K searches

Who does AI mention more?

Flo & Frankie, mentioned in 2 of 5 answers, White Fox Boutique in 0

Flo & Frankie in 2 of 5White Fox Boutique in 0 of 5

Who does AI recommend more?

Flo & Frankie, the only one of the two named

Flo & Frankie first in 2White Fox Boutique never named

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Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. White Fox Boutique did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Glassons2nd
  3. ASOS3rd
  4. Max4th
  5. Flo & Frankie5th
  6. Moochi6th
  7. Postie7th
  8. Shein–
  9. Princess Polly–
  10. +4 more
  11. White Fox Boutique–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASOS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moochi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Princess Polly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White Fox Boutique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about online fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Flo & Frankie or White Fox Boutique more popular in search?

This chart shows how often people search Google for Flo & Frankie and White Fox Boutique by name. Each line represents a brand's share of searches for all 14 online fashion retailers we track, month by month, from searches in New Zealand.

Flo & Frankie and White Fox Boutique among online fashion retailers in New Zealand, by month

Share of searches by month for Flo & Frankie, White Fox Boutique. The figures are in the table below the chart.

View monthly share of searches table
MonthSheinGlassonsPostiePrincess PollyThe IconicMaxASOSShowpoMoochiStylerunnerHello MollyBoohooFlo & FrankieWhite Fox Boutique
Oct 202538.3%22.3%13.9%6.3%3.5%3.3%3.6%2.4%1.5%1.2%1.1%1.6%0.55%0.3%
Nov 202529.8%25.7%15.9%7.3%5%3.4%3.4%2.3%1.4%1.8%1.1%1.8%0.64%0.35%
Dec 202528%29.8%18.4%5.6%3.9%3.8%2.6%1.5%1.7%1.7%0.8%1.2%0.73%0.32%
Jan 202632.4%28%14.3%5.3%3.7%3.5%3.8%2.1%1.6%1.6%1.4%1.5%0.69%0.26%
Feb 202632.4%28%14.3%5.4%3.6%3%3.8%2.1%1.9%1.6%1.7%1.5%0.56%0.26%
Mar 202632.3%28.1%14.4%5.4%3.7%3.7%3.1%2.1%1.9%1.6%1.7%1.2%0.46%0.31%
Apr 202631.4%27.4%16.9%5.2%3.5%3.8%3.6%1.6%1.5%1.5%1.6%1.2%0.45%0.25%
May 202631.6%27.4%17%5.3%3.6%3.6%3.1%1.7%1.9%1.3%1.6%1.2%0.45%0.26%
Jun 202639.1%23%14.2%5.3%3.6%3.7%3.2%1.7%1.3%1.6%1.3%1.2%0.38%0.34%
Jul 202635.3%25.3%15.7%4.8%3.3%3.5%4.2%1.9%1.4%1.4%1.2%1.1%0.5%0.31%
Aug 202638.8%22.9%14.1%5.3%3.6%3.7%3.7%2.1%1.5%1.3%1.1%1.2%0.45%0.3%
Sep 202639.1%23%14.2%5.3%4.4%3.7%3.1%1.7%1.6%1.3%1.1%1.1%0.45%0.21%

How has the Flo & Frankie and White Fox Boutique comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online fashion retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Flo & Frankie’s and White Fox Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flo & Frankie

1 branded search term

  • flo & frankie

White Fox Boutique

6 branded search terms

  • white fox boutique
  • white fox boutique clothing
  • white fox boutique dresses
  • white fox boutique hoodie
  • whitefoxboutique
  • whitefoxboutique dresses

How the Brand Demand Index is measured

Other head-to-heads among online fashion retailers

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