Boohoo vs Showpo:Which is more popular by branded search in New Zealand?
In August 2026, Showpo had more branded searches than Boohoo among online fashion retailers in New Zealand. Showpo was estimated to have 16.5K branded searches compared to Boohoo’s 13.2K, and held a 3.7% Share of Search versus Boohoo’s 3%.
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Which is more popular in search, Boohoo or Showpo?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Showpo, Boohoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Boohoo and Showpo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Showpo took it in March 2026, Boohoo took it in April 2026, Showpo took it in July 2026.
- Across the 11 months ending August 2026, Boohoo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4.2% to 3%, and its estimated monthly branded searches moved from 21K to 13.2K.
- Across the 11 months ending August 2026, Showpo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 19.8K to 16.5K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Boohoo’s and Showpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boohoo
22 branded search terms
- boohoo
- boohoo aus
- boohoo chic
- boohoo clothing
- boohoo curve
- boohoo dresses
- boohoo man
- boohoo man au
- boohoo near me
- boohoo nz
- boohoo nz plus size
- boohoo nz store
- boohoo online
- boohoo plus size
- boohoo shipping nz
- boohoo style
- boohoo style clothing
- boohoo style dresses
- boohoo wedding
- boohoo wedding dress
- nz boohoo
- nz boohoo com
Showpo
17 branded search terms
- review showpo
- showpo
- showpo black dress
- showpo clothing
- showpo com
- showpo discount
- showpo dresses
- showpo maxi dress
- showpo near me
- showpo new zealand
- showpo nz
- showpo online
- showpo pink dress
- showpo red dress
- showpo returns
- showpo wedding dress
- showpo white dress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.