Brandwave

SafetyCulture vs ThinkSafe:Which is more popular?

In September 2026, SafetyCulture had more branded searches than ThinkSafe among health and safety software in New Zealand. SafetyCulture had about 2,130 branded searches, while ThinkSafe had 170. SafetyCulture made up 28.4% of all health and safety software searches we track, and ThinkSafe accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about health and safety software, SafetyCulture appeared in all five answers and ThinkSafe in four. ThinkSafe was mentioned before SafetyCulture in four out of five answers.

Among health and safety software in New Zealand in September 2026

Who do people search for more?

SafetyCulture, about 13 searches for every 1 for ThinkSafe

SafetyCulture 2.1K searchesThinkSafe 170 searches

Who does AI mention more?

SafetyCulture, mentioned in every answer we collected

SafetyCulture in 5 of 5ThinkSafe in 4 of 5

Who does AI recommend more?

ThinkSafe, named ahead of SafetyCulture in 4 of 5 answers

ThinkSafe first in 4SafetyCulture first in 1

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Top health and safety software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SafetyCulture appeared in all five answers. ThinkSafe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThinkSafe was listed before SafetyCulture in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThinkSafe1st
  2. SafetyCulture2nd
  3. HazardCo3rd
  4. ecoPortal4th
  5. SiteConnect4th
  6. SiteApp Pro6th
  7. Mango7th
  8. Vault8th
  9. Donesafe9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SafetyCulture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HazardCo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThinkSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteConnect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteApp Pro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donesafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mango1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vault1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SafetyCulture or ThinkSafe more popular in search?

This chart shows how often people search Google for SafetyCulture and ThinkSafe by name. Each line represents a brand's share of searches for all nine health and safety software we track, month by month, from searches in New Zealand.

SafetyCulture and ThinkSafe among health and safety software in New Zealand, by month

Share of searches by month for SafetyCulture, ThinkSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthSafetyCultureHazardCoSiteApp ProecoPortalDonesafeSiteConnectThinkSafeMangoVault
Oct 202534.4%25.8%14%11%8%4.9%1.4%0.38%0.13%
Nov 202533.8%25.3%13.4%12.5%8.3%4.9%1.1%0.38%0.25%
Dec 202538.9%19.8%13.3%13.3%8.1%4.8%0.93%0.37%0.37%
Jan 202640.4%22.8%12.8%9.8%7.2%5.3%1.2%0.41%0.14%
Feb 202637.6%23.8%14%10.4%7.8%4.6%1.3%0.36%0.12%
Mar 202638.1%25%13.5%10%6.8%4.8%1.4%0.4%0.1%
Apr 202639.5%24.8%13.6%8.9%6.8%4.8%1.1%0.37%0.12%
May 202638.9%24.1%13.7%8.6%7.7%4.7%1.7%0.36%0.24%
Jun 202637.9%26.3%13.8%9.2%7.1%4.1%1.1%0.31%0.21%
Jul 202636%24.3%15.3%10.4%7.8%4.6%1.1%0.35%0.24%
Aug 202637.7%23.6%15.5%8.6%7.9%4.6%1.7%0.36%0.12%
Sep 202628.4%26.5%16.8%11.7%8.5%5.2%2.3%0.53%0.13%

How has the SafetyCulture and ThinkSafe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand health and safety software in September 2026?

2 changes

  1. In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%.

  2. In September 2026, SafetyCulture lost share of searches among health and safety software in New Zealand, from 37.7% to 28.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using SafetyCulture’s and ThinkSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SafetyCulture

4 branded search terms

  • app safetyculture
  • iauditor
  • safety culture iauditor
  • safetyculture

ThinkSafe

1 branded search term

  • thinksafe

How the Brand Demand Index is measured

Other head-to-heads among health and safety software

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