How popular isVault?
In September 2026, people searched for Vault by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.13% of all New Zealand health and safety software searches, placing Vault ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about health and safety software, Vault appeared in one of the five answers and was the eighth most recommended of the nine.
Vault is the ninth most searched of 9 competitors and the eighth most recommended in AI answers.
SafetyCultureShare of searches 28.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HazardCoShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SiteApp ProShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
ecoPortalShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- VaultShare of searches 0.13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top health and safety software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vault was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vault is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ThinkSafe1st
SafetyCulture2nd
HazardCo3rd
ecoPortal4th
SiteConnect4th
SiteApp Pro6th
Mango7th- Vault8th
Donesafe9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SafetyCulture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HazardCo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ThinkSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiteConnect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SiteApp Pro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Donesafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mango1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vault1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health and safety software
5 answers
Asked ChatGPT
“Which health and safety software should I use in New Zealand?”
Asked ChatGPT
“What are the best health and safety software tools in New Zealand?”
Asked ChatGPT
“What's the best health and safety software in New Zealand for a small business?”
Searched Google, AI Overview
“health and safety software nz”
Searched Google, AI Overview
“hazard reporting software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which health and safety software compete with Vault?
Share of searches by month for SafetyCulture, HazardCo, SiteApp Pro, ecoPortal, Donesafe, SiteConnect, ThinkSafe, Vault. The figures are in the table below the chart.
View monthly share of searches table
| Month | SafetyCulture | HazardCo | SiteApp Pro | ecoPortal | Donesafe | SiteConnect | ThinkSafe | Mango | Vault |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 25.8% | 14% | 11% | 8% | 4.9% | 1.4% | 0.38% | 0.13% |
| Nov 2025 | 33.8% | 25.3% | 13.4% | 12.5% | 8.3% | 4.9% | 1.1% | 0.38% | 0.25% |
| Dec 2025 | 38.9% | 19.8% | 13.3% | 13.3% | 8.1% | 4.8% | 0.93% | 0.37% | 0.37% |
| Jan 2026 | 40.4% | 22.8% | 12.8% | 9.8% | 7.2% | 5.3% | 1.2% | 0.41% | 0.14% |
| Feb 2026 | 37.6% | 23.8% | 14% | 10.4% | 7.8% | 4.6% | 1.3% | 0.36% | 0.12% |
| Mar 2026 | 38.1% | 25% | 13.5% | 10% | 6.8% | 4.8% | 1.4% | 0.4% | 0.1% |
| Apr 2026 | 39.5% | 24.8% | 13.6% | 8.9% | 6.8% | 4.8% | 1.1% | 0.37% | 0.12% |
| May 2026 | 38.9% | 24.1% | 13.7% | 8.6% | 7.7% | 4.7% | 1.7% | 0.36% | 0.24% |
| Jun 2026 | 37.9% | 26.3% | 13.8% | 9.2% | 7.1% | 4.1% | 1.1% | 0.31% | 0.21% |
| Jul 2026 | 36% | 24.3% | 15.3% | 10.4% | 7.8% | 4.6% | 1.1% | 0.35% | 0.24% |
| Aug 2026 | 37.7% | 23.6% | 15.5% | 8.6% | 7.9% | 4.6% | 1.7% | 0.36% | 0.12% |
| Sep 2026 | 28.4% | 26.5% | 16.8% | 11.7% | 8.5% | 5.2% | 2.3% | 0.53% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 2.1K | -32.6% | -9.3 points | |
| 2, held 2nd | 26.5% | 2K | +0.51% | +2.9 points | |
| 3, held 3rd | 16.8% | 1.3K | -3.1% | +1.3 points | |
| 4, held 4th | 11.7% | 880 | +22.2% | +3.1 points | |
| 5, held 5th | 8.5% | 640 | -3% | +0.7 points | |
| 6, held 6th | 5.2% | 390 | 0% | +0.5 points | |
| 7, held 7th | 2.3% | 170 | +21.4% | +0.6 points | |
| 8, held 8th | 0.53% | 40 | +33.3% | +0.2 points | |
| 9, held 9th | 0.13% | 10 | 0% | 0 points |
28.4%
Held 1st. 2.1K estimated branded searches, -32.6% vs prior month. Share -9.3 points.
2.
HazardCo26.5%
Held 2nd. 2K estimated branded searches, +0.51% vs prior month. Share +2.9 points.
16.8%
Held 3rd. 1.3K estimated branded searches, -3.1% vs prior month. Share +1.3 points.
11.7%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +3.1 points.
5.
Donesafe8.5%
Held 5th. 640 estimated branded searches, -3% vs prior month. Share +0.7 points.
5.2%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.3%
Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.6 points.
8.
Mango0.53%
Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.
9.Vault
0.13%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Vault and its closest rivals
How has branded search demand for Vault changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vault in New Zealand held steady at 10.
- Across the 12 months ending September 2026, Vault’s share of searches among health and safety software in New Zealand held steady at 0.13%.
How did search popularity change for New Zealand health and safety software in September 2026?
6 changes

In September 2026, ecoPortal gained share of searches among health and safety software in New Zealand, from 8.6% to 11.7%.

In September 2026, HazardCo gained share of searches among health and safety software in New Zealand, from 23.6% to 26.5%.

In September 2026, SiteApp Pro gained share of searches among health and safety software in New Zealand, from 15.5% to 16.8%.

In September 2026, Donesafe gained share of searches among health and safety software in New Zealand, from 7.9% to 8.5%.

In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%.

In September 2026, SiteConnect gained share of searches among health and safety software in New Zealand, from 4.6% to 5.2%.
How are Vault’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vault’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vault grc
- vault incident reporting
Do you work for Vault? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Vault your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.