Brandwave

How popular isSafetyCulture?

In September 2026, people searched for SafetyCulture by name about 2,130 times in New Zealand, a 22.5% decrease from the previous year. These searches made up 28.4% of all New Zealand health and safety software searches, placing SafetyCulture first out of nine brands. When we asked both ChatGPT and Google AI Overviews about health and safety software, SafetyCulture appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

SafetyCulture is the most searched of 9 competitors and the second most recommended in AI answers.

  1. SafetyCultureShare of searches 28.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HazardCoShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SiteApp ProShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. ecoPortalShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DonesafeShare of searches 8.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top health and safety software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SafetyCulture appeared in all five answers. SafetyCulture is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThinkSafe1st
  2. SafetyCulture2nd
  3. HazardCo3rd
  4. ecoPortal4th
  5. SiteConnect4th
  6. SiteApp Pro6th
  7. Mango7th
  8. Vault8th
  9. Donesafe9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SafetyCulture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HazardCo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThinkSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteConnect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteApp Pro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donesafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mango1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vault1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which health and safety software compete with SafetyCulture?

SafetyCulture against health and safety software in New Zealand, by month

Share of searches by month for SafetyCulture, HazardCo, SiteApp Pro, ecoPortal, Donesafe, SiteConnect, ThinkSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthSafetyCultureHazardCoSiteApp ProecoPortalDonesafeSiteConnectThinkSafeMangoVault
Oct 202534.4%25.8%14%11%8%4.9%1.4%0.38%0.13%
Nov 202533.8%25.3%13.4%12.5%8.3%4.9%1.1%0.38%0.25%
Dec 202538.9%19.8%13.3%13.3%8.1%4.8%0.93%0.37%0.37%
Jan 202640.4%22.8%12.8%9.8%7.2%5.3%1.2%0.41%0.14%
Feb 202637.6%23.8%14%10.4%7.8%4.6%1.3%0.36%0.12%
Mar 202638.1%25%13.5%10%6.8%4.8%1.4%0.4%0.1%
Apr 202639.5%24.8%13.6%8.9%6.8%4.8%1.1%0.37%0.12%
May 202638.9%24.1%13.7%8.6%7.7%4.7%1.7%0.36%0.24%
Jun 202637.9%26.3%13.8%9.2%7.1%4.1%1.1%0.31%0.21%
Jul 202636%24.3%15.3%10.4%7.8%4.6%1.1%0.35%0.24%
Aug 202637.7%23.6%15.5%8.6%7.9%4.6%1.7%0.36%0.12%
Sep 202628.4%26.5%16.8%11.7%8.5%5.2%2.3%0.53%0.13%

  1. 1.SafetyCulture

    28.4%

    Held 1st. 2.1K estimated branded searches, -32.6% vs prior month. Share -9.3 points.

  2. 2.HazardCo

    26.5%

    Held 2nd. 2K estimated branded searches, +0.51% vs prior month. Share +2.9 points.

  3. 3.SiteApp Pro

    16.8%

    Held 3rd. 1.3K estimated branded searches, -3.1% vs prior month. Share +1.3 points.

  4. 4.ecoPortal

    11.7%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  5. 5.Donesafe

    8.5%

    Held 5th. 640 estimated branded searches, -3% vs prior month. Share +0.7 points.

  6. 6.SiteConnect

    5.2%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.ThinkSafe

    2.3%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.6 points.

  8. 8.Mango

    0.53%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  9. 9.Vault

    0.13%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SafetyCulture and its closest rivals

Every comparison with SafetyCulture

6 comparisons

How has branded search demand for SafetyCulture changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SafetyCulture in New Zealand fell from 2.8K to 2.1K.
  • Across the 12 months ending September 2026, SafetyCulture’s share of searches among health and safety software in New Zealand decreased from 34.4% to 28.4%.
  • Across the 12 months ending September 2026, SafetyCulture’s share of searches among health and safety software in New Zealand peaked at 40.4% in January 2026 and was lowest at 28.4% in September 2026.

How did search popularity change for New Zealand health and safety software in September 2026?

6 changes

  1. In September 2026, ecoPortal gained share of searches among health and safety software in New Zealand, from 8.6% to 11.7%.

  2. In September 2026, HazardCo gained share of searches among health and safety software in New Zealand, from 23.6% to 26.5%.

  3. In September 2026, SiteApp Pro gained share of searches among health and safety software in New Zealand, from 15.5% to 16.8%.

  4. In September 2026, Donesafe gained share of searches among health and safety software in New Zealand, from 7.9% to 8.5%.

  5. In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%.

  6. In September 2026, SiteConnect gained share of searches among health and safety software in New Zealand, from 4.6% to 5.2%.

How are SafetyCulture’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SafetyCulture’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • app safetyculture
  • iauditor
  • safety culture iauditor
  • safetyculture

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