How popular isSafetyCulture in search?
In August 2026, there were an estimated 3.2K branded searches for SafetyCulture in New Zealand which is up 14.9% over the last 11 months. SafetyCulture holds 43.6% estimated Share of Search among New Zealand health and safety software and is ranked 1st of 6 competitors for search popularity.
SafetyCulture43.6%
HazardCo27.5%
SiteApp Pro17.9%
Donesafe9.8%Mango0.96%
- Vault0.28%
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Which health and safety software compete with SafetyCulture?
Share of Search by month for SafetyCulture, HazardCo, SiteApp Pro, Donesafe. The figures are in the table below the chart.
View monthly share of search table
| Month | SafetyCulture | HazardCo | SiteApp Pro | Donesafe | Mango | Vault |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 30.8% | 16.6% | 10.4% | 1.2% | 0.3% |
| Nov 2025 | 40.8% | 30.7% | 16.2% | 10.6% | 1.2% | 0.45% |
| Dec 2025 | 47.3% | 24.2% | 16.1% | 10.3% | 1.3% | 0.67% |
| Jan 2026 | 47.4% | 27% | 14.9% | 9.1% | 1.3% | 0.32% |
| Feb 2026 | 44.2% | 28.2% | 16.4% | 9.7% | 1.1% | 0.28% |
| Mar 2026 | 45% | 29.6% | 15.8% | 8.5% | 0.94% | 0.23% |
| Apr 2026 | 45.7% | 28.9% | 15.7% | 8.4% | 1% | 0.29% |
| May 2026 | 45.1% | 28.2% | 15.8% | 9.4% | 1.1% | 0.42% |
| Jun 2026 | 43.7% | 30.4% | 15.8% | 8.7% | 0.96% | 0.36% |
| Jul 2026 | 42.5% | 28.8% | 18% | 9.4% | 0.97% | 0.41% |
| Aug 2026 | 43.6% | 27.5% | 17.9% | 9.8% | 0.96% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 3.2K | +3.3% | +1.1 points | |
| 2, held 2nd | 27.5% | 2K | -3.8% | -1.3 points | |
| 3, held 3rd | 17.9% | 1.3K | 0% | -0.1 points | |
| 4, held 4th | 9.8% | 710 | +4.4% | +0.4 points | |
| 5, held 5th | 0.96% | 70 | 0% | 0 points | |
| 6, held 6th | 0.28% | 20 | -33.3% | -0.1 points |
43.6%
held 1st · 3.2K estimated branded searches · +3.3% vs prior month · +1.1 points
2.
HazardCo27.5%
held 2nd · 2K estimated branded searches · -3.8% vs prior month · -1.3 points
17.9%
held 3rd · 1.3K estimated branded searches · 0% vs prior month · -0.1 points
4.
Donesafe9.8%
held 4th · 710 estimated branded searches · +4.4% vs prior month · +0.4 points
5.
0.96%
held 5th · 70 estimated branded searches · 0% vs prior month · 0 points
6.Vault
0.28%
held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points
Compare search popularity between SafetyCulture and its closest rivals
How has branded search demand for SafetyCulture changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SafetyCulture in New Zealand rose from 2.8K to 3.2K.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety software in New Zealand increased from 40.8% to 43.6%.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety software in New Zealand peaked at 47.4% in January 2026 and was lowest at 40.8% in October 2025.
How did search popularity change for New Zealand health and safety software in August 2026?
4 changes
In August 2026, SafetyCulture gained estimated Share of Search among health and safety software in New Zealand, from 42.5% to 43.6%.
In August 2026, HazardCo lost estimated Share of Search among health and safety software in New Zealand, from 28.8% to 27.5%.
Estimated monthly branded searches for SiteApp Pro in New Zealand rose 16.1% over 11 measured months, from 1.1K to 1.3K in August 2026.
Estimated monthly branded searches for Mango in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.
How is SafetyCulture measured?
Brandwave collects information about searches that people make online using SafetyCulture’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- app safetyculture
- iauditor
- safety culture iauditor
- safetyculture
- safetyculture com
- safetyculture near me
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Is SafetyCulture your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.