SafetyCulture vs Vault:Which is more popular by branded search in New Zealand?
In August 2026, SafetyCulture had more branded searches than Vault among health and safety software in New Zealand. SafetyCulture was estimated to have 3.2K branded searches compared to Vault’s 20, and held a 43.6% Share of Search versus Vault’s 0.28%.
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Which is more popular in search, SafetyCulture or Vault?
Compare the health and safety apps New Zealand businesses manage hazards and incidents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SafetyCulture, Vault. The figures are in the table below the chart.
View monthly share of search table
| Month | SafetyCulture | HazardCo | SiteApp Pro | Donesafe | Mango | Vault |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 30.8% | 16.6% | 10.4% | 1.2% | 0.3% |
| Nov 2025 | 40.8% | 30.7% | 16.2% | 10.6% | 1.2% | 0.45% |
| Dec 2025 | 47.3% | 24.2% | 16.1% | 10.3% | 1.3% | 0.67% |
| Jan 2026 | 47.4% | 27% | 14.9% | 9.1% | 1.3% | 0.32% |
| Feb 2026 | 44.2% | 28.2% | 16.4% | 9.7% | 1.1% | 0.28% |
| Mar 2026 | 45% | 29.6% | 15.8% | 8.5% | 0.94% | 0.23% |
| Apr 2026 | 45.7% | 28.9% | 15.7% | 8.4% | 1% | 0.29% |
| May 2026 | 45.1% | 28.2% | 15.8% | 9.4% | 1.1% | 0.42% |
| Jun 2026 | 43.7% | 30.4% | 15.8% | 8.7% | 0.96% | 0.36% |
| Jul 2026 | 42.5% | 28.8% | 18% | 9.4% | 0.97% | 0.41% |
| Aug 2026 | 43.6% | 27.5% | 17.9% | 9.8% | 0.96% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the SafetyCulture and Vault comparison changed over the last 12 months?
3 findings
- SafetyCulture was ahead of Vault in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety software in New Zealand moved from 40.8% to 43.6%, and its estimated monthly branded searches moved from 2.8K to 3.2K.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among health and safety software in New Zealand moved from 0.3% to 0.28%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand health and safety software in August 2026?
1 change
In August 2026, SafetyCulture gained estimated Share of Search among health and safety software in New Zealand, from 42.5% to 43.6%.
How each brand is measured
Brandwave collects information about searches that people make online using SafetyCulture’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SafetyCulture
6 branded search terms
- app safetyculture
- iauditor
- safety culture iauditor
- safetyculture
- safetyculture com
- safetyculture near me
Vault
3 branded search terms
- vault grc
- vault health and safety
- vault incident reporting
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