Brandwave

Ruler Analytics vs Triple Whale:Which is more popular in New Zealand?

In October 2026, Triple Whale had more branded searches than Ruler Analytics among marketing attribution platforms in New Zealand. Triple Whale had about 280 branded searches, while Ruler Analytics had 0. Triple Whale made up 2.8% of all marketing attribution platform searches we track, and Ruler Analytics accounted for 0%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Ruler Analytics and Triple Whale each appeared in three of the four answers. Triple Whale was mentioned before Ruler Analytics in three out of four answers.

Among marketing attribution platforms in New Zealand in October 2026

Who do people search for more?

Triple Whale, the only one of the two with measured searches

Triple Whale 280 searchesRuler Analytics 0 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Ruler Analytics in 3 of 4Triple Whale in 3 of 4

Who does AI recommend more?

Triple Whale, named ahead of Ruler Analytics in 3 of 4 answers

Triple Whale first in 3Ruler Analytics first in 1

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ruler Analytics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triple Whale was listed before Ruler Analytics in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ruler Analytics or Triple Whale more popular in search?

This chart shows how often people search Google for Ruler Analytics and Triple Whale by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.

Ruler Analytics and Triple Whale among marketing attribution platforms in New Zealand, by month

Share of searches by month for Triple Whale, Ruler Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleRockerboxNorthbeamDreamdataFosphaHubSpotRuler Analytics
Nov 202586.3%8.9%3.4%0.3%0.5%0.2%0.1%0.2%0.1%
Dec 202585.9%9%3.3%0.61%0.61%0.15%0.15%0.15%0.15%
Jan 202685.5%8.8%4.2%0.37%0.61%0.12%0.12%0.24%0.12%
Feb 202683.3%10.5%5%0.24%0.48%0.12%0.12%0.24%0.12%
Mar 202687.2%8.4%3.5%0.17%0.34%0.08%0.08%0.17%0.08%
Apr 202686.5%9%3.5%0.41%0.41%0.1%0.1%0.1%0%
May 202685.3%10%3.4%0.3%0.5%0.1%0.1%0.3%0.1%
Jun 202685.5%10%3.4%0.3%0.3%0.1%0.1%0.2%0.1%
Jul 202685.9%10%2.8%0.3%0.5%0.1%0%0.3%0.1%
Aug 202685.4%9.9%3.4%0.39%0.39%0.2%0.1%0.2%0.1%
Sep 202685.5%10%3.4%0.2%0.5%0.1%0.1%0.2%0%
Oct 202685.9%10.1%2.8%0.5%0.4%0.1%0.1%0.1%0%

How has branded search for Ruler Analytics and Triple Whale changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing attribution platforms in October 2026?

2 changes

  1. In October 2026, Triple Whale lost share of searches among marketing attribution platforms in New Zealand, from 3.4% to 2.8%.

  2. Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in October 2026.

How are Ruler Analytics’ and Triple Whale’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ruler Analytics’ and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ruler Analytics

1 branded search term

  • ruler analytics

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

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