Brandwave

Cometly vs Triple Whale:Which is more popular in New Zealand?

In October 2026, Cometly had more branded searches than Triple Whale among marketing attribution platforms in New Zealand. Cometly had about 1,000 branded searches, while Triple Whale had 280. Cometly made up 10.1% of all marketing attribution platform searches we track, and Triple Whale accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Triple Whale appeared in three of the four answers and Cometly in one. Triple Whale was mentioned before Cometly in three out of four answers.

Among marketing attribution platforms in New Zealand in October 2026

Who do people search for more?

Cometly, about 4 searches for every 1 for Triple Whale

Cometly 1K searchesTriple Whale 280 searches

Who does AI mention more?

Triple Whale, mentioned in 3 of 4 answers, Cometly in 1

Triple Whale in 3 of 4Cometly in 1 of 4

Who does AI recommend more?

Triple Whale, named ahead of Cometly in 3 of 4 answers

Triple Whale first in 3Cometly first in 1

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Cometly was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Triple Whale was listed before Cometly in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cometly or Triple Whale more popular in search?

This chart shows how often people search Google for Cometly and Triple Whale by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.

Cometly and Triple Whale among marketing attribution platforms in New Zealand, by month

Share of searches by month for Cometly, Triple Whale. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleRockerboxNorthbeamDreamdataFosphaHubSpotRuler Analytics
Nov 202586.3%8.9%3.4%0.3%0.5%0.2%0.1%0.2%0.1%
Dec 202585.9%9%3.3%0.61%0.61%0.15%0.15%0.15%0.15%
Jan 202685.5%8.8%4.2%0.37%0.61%0.12%0.12%0.24%0.12%
Feb 202683.3%10.5%5%0.24%0.48%0.12%0.12%0.24%0.12%
Mar 202687.2%8.4%3.5%0.17%0.34%0.08%0.08%0.17%0.08%
Apr 202686.5%9%3.5%0.41%0.41%0.1%0.1%0.1%0%
May 202685.3%10%3.4%0.3%0.5%0.1%0.1%0.3%0.1%
Jun 202685.5%10%3.4%0.3%0.3%0.1%0.1%0.2%0.1%
Jul 202685.9%10%2.8%0.3%0.5%0.1%0%0.3%0.1%
Aug 202685.4%9.9%3.4%0.39%0.39%0.2%0.1%0.2%0.1%
Sep 202685.5%10%3.4%0.2%0.5%0.1%0.1%0.2%0%
Oct 202685.9%10.1%2.8%0.5%0.4%0.1%0.1%0.1%0%

How has branded search for Cometly and Triple Whale changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing attribution platforms in October 2026?

2 changes

  1. In October 2026, Triple Whale lost share of searches among marketing attribution platforms in New Zealand, from 3.4% to 2.8%.

  2. Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in October 2026.

How are Cometly’s and Triple Whale’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cometly’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cometly

1 branded search term

  • cometly

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

Other head-to-heads among marketing attribution platforms

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