Ruakuri Cave vs Spellbound:Which is more popular?
In September 2026, Ruakuri Cave had more branded searches than Spellbound among glowworm cave tours in New Zealand. Ruakuri Cave had about 1,600 branded searches, while Spellbound had 440. Ruakuri Cave made up 2.8% of all glowworm cave tour searches we track, and Spellbound accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about glowworm cave tours, both Ruakuri Cave and Spellbound appeared in all four answers. Spellbound was mentioned before Ruakuri Cave in two out of three answers.
Who do people search for more?
Ruakuri Cave, about 4 searches for every 1 for Spellbound
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Spellbound, named ahead of Ruakuri Cave in 2 of 3 answers
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Top glowworm cave tours in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Ruakuri Cave and Spellbound showed up in all four answers. Spellbound was listed before Ruakuri Cave in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about glowworm cave tours
4 answers
Asked ChatGPT
“Which glowworm cave tour should I book in New Zealand?”
Asked ChatGPT
“What are the best glowworm cave tours in New Zealand?”
Asked ChatGPT
“What's the best glowworm cave tour in New Zealand for a nature adventure?”
Searched Google, AI Overview
“glowworm cave tours”
Searched Google, AI Overview
“black water rafting”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ruakuri Cave or Spellbound more popular in search?
This chart shows how often people search Google for Ruakuri Cave and Spellbound by name. Each line represents a brand's share of searches for all seven glowworm cave tours we track, month by month, from searches in New Zealand.
Share of searches by month for Ruakuri Cave, Spellbound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waitomo Glowworm Caves | Te Anau Glowworm Caves | Kawiti Glow Worm Caves | Legendary Black Water Rafting Co | Ruakuri Cave | Spellbound | Waitomo Adventures |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 7% | 7% | 3.8% | 3.8% | 0.59% | 0.51% |
| Nov 2025 | 78.5% | 6.6% | 6.6% | 4.4% | 2.9% | 0.45% | 0.48% |
| Dec 2025 | 76.5% | 6.4% | 7.9% | 5.3% | 2.8% | 0.45% | 0.58% |
| Jan 2026 | 77.3% | 6.6% | 8% | 4.4% | 2.9% | 0.37% | 0.39% |
| Feb 2026 | 78.8% | 5.9% | 7.2% | 4.8% | 2.6% | 0.38% | 0.42% |
| Mar 2026 | 81.9% | 5.7% | 5.7% | 3.8% | 2% | 0.4% | 0.51% |
| Apr 2026 | 81.4% | 6% | 4.9% | 4% | 2.6% | 0.57% | 0.53% |
| May 2026 | 81.6% | 5.9% | 4.9% | 3.9% | 2.7% | 0.53% | 0.53% |
| Jun 2026 | 83.8% | 5.4% | 4.2% | 3.6% | 2% | 0.56% | 0.47% |
| Jul 2026 | 84.7% | 4.4% | 4.4% | 3% | 2.4% | 0.68% | 0.39% |
| Aug 2026 | 84.7% | 5.1% | 3.4% | 3.4% | 2.1% | 0.75% | 0.45% |
| Sep 2026 | 81.2% | 6.4% | 5.1% | 3.4% | 2.8% | 0.78% | 0.37% |
How has the Ruakuri Cave and Spellbound comparison changed over the last 12 months?
3 findings
- Ruakuri Cave was ahead of Spellbound in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruakuri Cave’s share of searches among glowworm cave tours in New Zealand moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Spellbound’s share of searches among glowworm cave tours in New Zealand moved from 0.59% to 0.78%, and its estimated monthly branded searches moved from 370 to 440.
How did search popularity change for New Zealand glowworm cave tours in September 2026?
2 changes
In September 2026, Ruakuri Cave gained share of searches among glowworm cave tours in New Zealand, from 2.1% to 2.8%.
Estimated monthly branded searches for Spellbound in New Zealand rose 18.9% over 12 measured months, from 370 to 440 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ruakuri Cave’s and Spellbound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ruakuri Cave
1 branded search term
- ruakuri cave
Spellbound
3 branded search terms
- spellbound cave tour
- spellbound glowworm
- spellbound glowworm caves
Other head-to-heads among glowworm cave tours
- Waitomo Glowworm Caves vs Te Anau Glowworm Caves: compare popularity
- Waitomo Glowworm Caves vs Kawiti Glow Worm Caves: compare popularity
- Waitomo Glowworm Caves vs Legendary Black Water Rafting Co: compare popularity
- Waitomo Glowworm Caves vs Ruakuri Cave: compare popularity
- Te Anau Glowworm Caves vs Kawiti Glow Worm Caves: compare popularity
- Te Anau Glowworm Caves vs Legendary Black Water Rafting Co: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.