Brandwave

RMF Silva vs White Fox & Jones:Which is more popular in New Zealand?

In October 2026, RMF Silva had more branded searches than White Fox & Jones among Ashburton law firms in New Zealand. RMF Silva had about 160 branded searches, while White Fox & Jones had 10. RMF Silva made up 39% of all Ashburton law firm searches we track, and White Fox & Jones accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, White Fox & Jones appeared in all three answers and RMF Silva in two. White Fox & Jones was mentioned before RMF Silva in every answer.

Among Ashburton law firms in New Zealand in October 2026

Who do people search for more?

RMF Silva, about 16 searches for every 1 for White Fox & Jones

RMF Silva 160 searchesWhite Fox & Jones 10 searches

Who does AI mention more?

White Fox & Jones, mentioned in every answer we collected

White Fox & Jones in 3 of 3RMF Silva in 2 of 3

Who does AI recommend more?

White Fox & Jones, named ahead of RMF Silva in every answer

White Fox & Jones first in 3RMF Silva never first

Follow RMF Silva vs White Fox & Jones and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, White Fox & Jones appeared in all three answers. RMF Silva was mentioned in two out of three: in two of the three ChatGPT answers. White Fox & Jones was listed before RMF Silva in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is RMF Silva or White Fox & Jones more popular in search?

This chart shows how often people search Google for RMF Silva and White Fox & Jones by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.

RMF Silva and White Fox & Jones among Ashburton law firms in New Zealand, by month

Share of searches by month for RMF Silva, White Fox & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

How has branded search for RMF Silva and White Fox & Jones changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton law firms in October 2026?

4 changes

  1. In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.

  2. In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.

  3. In October 2026, RMF Silva lost share of searches among Ashburton law firms in New Zealand, from 43.5% to 39%.

  4. In October 2026, White Fox & Jones lost share of searches among Ashburton law firms in New Zealand, from 6.5% to 2.4%.

How are RMF Silva’s and White Fox & Jones’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using RMF Silva’s and White Fox & Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RMF Silva

3 branded search terms

  • rmf silva
  • rmf silva ashburton
  • rmfsilva

White Fox & Jones

1 branded search term

  • white fox & jones

How the Brand Demand Index is measured

Other head-to-heads among Ashburton law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free