Brandwave

Arrowsmith Law vs RMF Silva:Which is more popular in New Zealand?

In October 2026, RMF Silva had more branded searches than Arrowsmith Law among Ashburton law firms in New Zealand. RMF Silva had about 160 branded searches, while Arrowsmith Law had 50. RMF Silva made up 39% of all Ashburton law firm searches we track, and Arrowsmith Law accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, Arrowsmith Law appeared in all three answers and RMF Silva in two. Arrowsmith Law was mentioned before RMF Silva in every answer.

Among Ashburton law firms in New Zealand in October 2026

Who do people search for more?

RMF Silva, about 3 searches for every 1 for Arrowsmith Law

RMF Silva 160 searchesArrowsmith Law 50 searches

Who does AI mention more?

Arrowsmith Law, mentioned in every answer we collected

Arrowsmith Law in 3 of 3RMF Silva in 2 of 3

Who does AI recommend more?

Arrowsmith Law, named ahead of RMF Silva in every answer

Arrowsmith Law first in 3RMF Silva never first

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Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Arrowsmith Law appeared in all three answers. RMF Silva was mentioned in two out of three: in two of the three ChatGPT answers. Arrowsmith Law was listed before RMF Silva in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Arrowsmith Law or RMF Silva more popular in search?

This chart shows how often people search Google for Arrowsmith Law and RMF Silva by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.

Arrowsmith Law and RMF Silva among Ashburton law firms in New Zealand, by month

Share of searches by month for RMF Silva, Arrowsmith Law. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

How has branded search for Arrowsmith Law and RMF Silva changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton law firms in October 2026?

3 changes

  1. In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.

  2. In October 2026, Arrowsmith Law gained share of searches among Ashburton law firms in New Zealand, from 10.9% to 12.2%.

  3. In October 2026, RMF Silva lost share of searches among Ashburton law firms in New Zealand, from 43.5% to 39%.

How are Arrowsmith Law’s and RMF Silva’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arrowsmith Law’s and RMF Silva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrowsmith Law

1 branded search term

  • arrowsmith law ashburton

RMF Silva

3 branded search terms

  • rmf silva
  • rmf silva ashburton
  • rmfsilva

How the Brand Demand Index is measured

Other head-to-heads among Ashburton law firms

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