Argyle Welsh Finnigan vs White Fox & Jones:Which is more popular in New Zealand?
In October 2026, Argyle Welsh Finnigan had more branded searches than White Fox & Jones among Ashburton law firms in New Zealand. Argyle Welsh Finnigan had about 180 branded searches, while White Fox & Jones had 10. Argyle Welsh Finnigan made up 43.9% of all Ashburton law firm searches we track, and White Fox & Jones accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, both Argyle Welsh Finnigan and White Fox & Jones appeared in all three answers. White Fox & Jones was mentioned before Argyle Welsh Finnigan in every answer.
Who do people search for more?
Argyle Welsh Finnigan, about 18 searches for every 1 for White Fox & Jones
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
White Fox & Jones, named ahead of Argyle Welsh Finnigan in every answer
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Top Ashburton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Argyle Welsh Finnigan and White Fox & Jones showed up in all three answers. White Fox & Jones was listed before Argyle Welsh Finnigan in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Argyle Welsh Finnigan3 of 3Named in 3 of 3 ChatGPT answers
Arrowsmith Law3 of 3Named in 3 of 3 ChatGPT answers- White Fox & Jones3 of 3Named in 3 of 3 ChatGPT answers
RMF Silva2 of 3Named in 2 of 3 ChatGPT answers
Everist Gilchrist Lawyers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Ashburton law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Ashburton, New Zealand for property or family advice?”
Searched Google, AI Overview
“family lawyer ashburton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solicitor ashburton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Argyle Welsh Finnigan or White Fox & Jones more popular in search?
This chart shows how often people search Google for Argyle Welsh Finnigan and White Fox & Jones by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Argyle Welsh Finnigan, White Fox & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argyle Welsh Finnigan | RMF Silva | Arrowsmith Law | Everist Gilchrist Lawyers | White Fox & Jones |
|---|---|---|---|---|---|
| Nov 2025 | 29% | 48.4% | 17.7% | 0% | 4.8% |
| Dec 2025 | 29% | 41.9% | 22.6% | 1.6% | 4.8% |
| Jan 2026 | 32.1% | 42.9% | 19.6% | 0% | 5.4% |
| Feb 2026 | 34.4% | 45.3% | 14.1% | 1.6% | 4.7% |
| Mar 2026 | 33.8% | 40% | 16.9% | 1.5% | 7.7% |
| Apr 2026 | 36.4% | 45.5% | 11.4% | 0% | 6.8% |
| May 2026 | 40% | 44.4% | 6.7% | 2.2% | 6.7% |
| Jun 2026 | 39.1% | 45.7% | 8.7% | 0% | 6.5% |
| Jul 2026 | 35.6% | 44.4% | 11.1% | 0% | 8.9% |
| Aug 2026 | 34.1% | 45.5% | 11.4% | 2.3% | 6.8% |
| Sep 2026 | 39.1% | 43.5% | 10.9% | 0% | 6.5% |
| Oct 2026 | 43.9% | 39% | 12.2% | 2.4% | 2.4% |
How has branded search for Argyle Welsh Finnigan and White Fox & Jones changed in New Zealand over the last 12 months?
3 findings
- Argyle Welsh Finnigan was ahead of White Fox & Jones in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Argyle Welsh Finnigan’s share of searches among Ashburton law firms in New Zealand moved from 29% to 43.9%, and its estimated monthly branded searches held steady at 180.
- Across the 12 months ending October 2026, White Fox & Jones’ share of searches among Ashburton law firms in New Zealand moved from 4.8% to 2.4%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand Ashburton law firms in October 2026?
3 changes
In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.
In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.
In October 2026, White Fox & Jones lost share of searches among Ashburton law firms in New Zealand, from 6.5% to 2.4%.
How are Argyle Welsh Finnigan’s and White Fox & Jones’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Argyle Welsh Finnigan’s and White Fox & Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Argyle Welsh Finnigan
3 branded search terms
- argyle welsh finnigan
- argyle welsh finnigan ashburton
- argyle welsh finnigan solicitors
White Fox & Jones
1 branded search term
- white fox & jones
Other head-to-heads among Ashburton law firms
- Argyle Welsh Finnigan vs RMF Silva: compare popularity
- Argyle Welsh Finnigan vs Arrowsmith Law: compare popularity
- Argyle Welsh Finnigan vs Everist Gilchrist Lawyers: compare popularity
- RMF Silva vs Arrowsmith Law: compare popularity
- RMF Silva vs Everist Gilchrist Lawyers: compare popularity
- RMF Silva vs White Fox & Jones: compare popularity
Put your own brand in this comparison
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