Brandwave

How popular isWhite Fox & Jones?

In October 2026, people searched for White Fox & Jones by name about 720 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand Ashburton law firm searches, placing White Fox & Jones fifth out of five firms. When we asked both ChatGPT and Google AI Overviews about Ashburton law firms, White Fox & Jones appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

White Fox & Jones is the fifth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Argyle Welsh FinniganShare of searches 43.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. RMF SilvaShare of searches 39%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Arrowsmith LawShare of searches 12.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Everist Gilchrist LawyersShare of searches 2.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. White Fox & JonesShare of searches 2.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, White Fox & Jones appeared in all three answers. White Fox & Jones is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for White Fox & Jones compared with other New Zealand Ashburton law firms?

White Fox & Jones against Ashburton law firms in New Zealand, by month

Share of searches by month for Argyle Welsh Finnigan, RMF Silva, Arrowsmith Law, Everist Gilchrist Lawyers, White Fox & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

  1. 1.Argyle Welsh Finnigan

    43.9%

    Moved from 2nd to 1st. 180 estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.RMF Silva

    39%

    Moved from 1st to 2nd. 160 estimated branded searches, -20% vs prior month. Share -4.5 points.

  3. 3.Arrowsmith Law

    12.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Everist Gilchrist Lawyers

    2.4%

    Moved from 5th to 4th. 10 estimated branded searches, — vs prior month. Share +2.4 points.

  5. 5.White Fox & Jones

    2.4%

    Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -4.1 points.

Compare popularity between White Fox & Jones and its closest rivals

Every comparison with White Fox & Jones

4 comparisons

How has branded search demand for White Fox & Jones changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for White Fox & Jones in New Zealand held steady at 720.
  • Across the 12 months ending October 2026, White Fox & Jones’ share of searches among Ashburton law firms in New Zealand decreased from 4.8% to 2.4%.
  • Across the 12 months ending October 2026, White Fox & Jones’ share of searches among Ashburton law firms in New Zealand peaked at 8.9% in July 2026 and was lowest at 2.4% in October 2026.
  • Across the 12 months ending October 2026, White Fox & Jones fell from 4th to 5th among Ashburton law firms in New Zealand.

How did search popularity change for New Zealand Ashburton law firms in October 2026?

5 changes

  1. In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.

  2. In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.

  3. In October 2026, Arrowsmith Law gained share of searches among Ashburton law firms in New Zealand, from 10.9% to 12.2%.

  4. In October 2026, RMF Silva lost share of searches among Ashburton law firms in New Zealand, from 43.5% to 39%.

  5. In October 2026, White Fox & Jones lost share of searches among Ashburton law firms in New Zealand, from 6.5% to 2.4%.

How are White Fox & Jones’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using White Fox & Jones’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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