Arrowsmith Law vs White Fox & Jones:Which is more popular in New Zealand?
In October 2026, Arrowsmith Law had more branded searches than White Fox & Jones among Ashburton law firms in New Zealand. Arrowsmith Law had about 50 branded searches, while White Fox & Jones had 10. Arrowsmith Law made up 12.2% of all Ashburton law firm searches we track, and White Fox & Jones accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, both Arrowsmith Law and White Fox & Jones appeared in all three answers. Arrowsmith Law was mentioned before White Fox & Jones in every answer.
Who do people search for more?
Arrowsmith Law, about 5 searches for every 1 for White Fox & Jones
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Arrowsmith Law, named ahead of White Fox & Jones in every answer
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Top Ashburton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Arrowsmith Law and White Fox & Jones showed up in all three answers. Arrowsmith Law was listed before White Fox & Jones in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Argyle Welsh Finnigan3 of 3Named in 3 of 3 ChatGPT answers- Arrowsmith Law3 of 3Named in 3 of 3 ChatGPT answers
White Fox & Jones3 of 3Named in 3 of 3 ChatGPT answers
RMF Silva2 of 3Named in 2 of 3 ChatGPT answers
Everist Gilchrist Lawyers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Ashburton law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Ashburton, New Zealand for property or family advice?”
Searched Google, AI Overview
“family lawyer ashburton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solicitor ashburton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arrowsmith Law or White Fox & Jones more popular in search?
This chart shows how often people search Google for Arrowsmith Law and White Fox & Jones by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Arrowsmith Law, White Fox & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argyle Welsh Finnigan | RMF Silva | Arrowsmith Law | Everist Gilchrist Lawyers | White Fox & Jones |
|---|---|---|---|---|---|
| Nov 2025 | 29% | 48.4% | 17.7% | 0% | 4.8% |
| Dec 2025 | 29% | 41.9% | 22.6% | 1.6% | 4.8% |
| Jan 2026 | 32.1% | 42.9% | 19.6% | 0% | 5.4% |
| Feb 2026 | 34.4% | 45.3% | 14.1% | 1.6% | 4.7% |
| Mar 2026 | 33.8% | 40% | 16.9% | 1.5% | 7.7% |
| Apr 2026 | 36.4% | 45.5% | 11.4% | 0% | 6.8% |
| May 2026 | 40% | 44.4% | 6.7% | 2.2% | 6.7% |
| Jun 2026 | 39.1% | 45.7% | 8.7% | 0% | 6.5% |
| Jul 2026 | 35.6% | 44.4% | 11.1% | 0% | 8.9% |
| Aug 2026 | 34.1% | 45.5% | 11.4% | 2.3% | 6.8% |
| Sep 2026 | 39.1% | 43.5% | 10.9% | 0% | 6.5% |
| Oct 2026 | 43.9% | 39% | 12.2% | 2.4% | 2.4% |
How has branded search for Arrowsmith Law and White Fox & Jones changed in New Zealand over the last 12 months?
3 findings
- Arrowsmith Law was ahead of White Fox & Jones in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Arrowsmith Law’s share of searches among Ashburton law firms in New Zealand moved from 17.7% to 12.2%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending October 2026, White Fox & Jones’ share of searches among Ashburton law firms in New Zealand moved from 4.8% to 2.4%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand Ashburton law firms in October 2026?
3 changes
In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.
In October 2026, Arrowsmith Law gained share of searches among Ashburton law firms in New Zealand, from 10.9% to 12.2%.
In October 2026, White Fox & Jones lost share of searches among Ashburton law firms in New Zealand, from 6.5% to 2.4%.
How are Arrowsmith Law’s and White Fox & Jones’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arrowsmith Law’s and White Fox & Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arrowsmith Law
1 branded search term
- arrowsmith law ashburton
White Fox & Jones
1 branded search term
- white fox & jones
Other head-to-heads among Ashburton law firms
- Argyle Welsh Finnigan vs RMF Silva: compare popularity
- Argyle Welsh Finnigan vs Arrowsmith Law: compare popularity
- Argyle Welsh Finnigan vs Everist Gilchrist Lawyers: compare popularity
- Argyle Welsh Finnigan vs White Fox & Jones: compare popularity
- RMF Silva vs Arrowsmith Law: compare popularity
- RMF Silva vs Everist Gilchrist Lawyers: compare popularity
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