Brandwave

How popular isRMF Silva?

In October 2026, people searched for RMF Silva by name about 450 times in New Zealand, a 33.8% decrease from the previous year. These searches made up 39% of all New Zealand Ashburton law firm searches, placing RMF Silva second out of five firms. When we asked both ChatGPT and Google AI Overviews about Ashburton law firms, RMF Silva appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

RMF Silva is the second most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Argyle Welsh FinniganShare of searches 43.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. RMF SilvaShare of searches 39%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Arrowsmith LawShare of searches 12.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Everist Gilchrist LawyersShare of searches 2.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. White Fox & JonesShare of searches 2.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, RMF Silva was mentioned in two out of three: in two of the three ChatGPT answers. RMF Silva is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for RMF Silva compared with other New Zealand Ashburton law firms?

RMF Silva against Ashburton law firms in New Zealand, by month

Share of searches by month for Argyle Welsh Finnigan, RMF Silva, Arrowsmith Law, Everist Gilchrist Lawyers, White Fox & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

  1. 1.Argyle Welsh Finnigan

    43.9%

    Moved from 2nd to 1st. 180 estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.RMF Silva

    39%

    Moved from 1st to 2nd. 160 estimated branded searches, -20% vs prior month. Share -4.5 points.

  3. 3.Arrowsmith Law

    12.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Everist Gilchrist Lawyers

    2.4%

    Moved from 5th to 4th. 10 estimated branded searches, — vs prior month. Share +2.4 points.

  5. 5.White Fox & Jones

    2.4%

    Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -4.1 points.

Compare popularity between RMF Silva and its closest rivals

Every comparison with RMF Silva

4 comparisons

How has branded search demand for RMF Silva changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for RMF Silva in New Zealand fell from 680 to 450.
  • Across the 12 months ending October 2026, RMF Silva’s share of searches among Ashburton law firms in New Zealand decreased from 48.4% to 39%.
  • Across the 12 months ending October 2026, RMF Silva fell from 1st to 2nd among Ashburton law firms in New Zealand.

How did search popularity change for New Zealand Ashburton law firms in October 2026?

5 changes

  1. In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.

  2. In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.

  3. In October 2026, Arrowsmith Law gained share of searches among Ashburton law firms in New Zealand, from 10.9% to 12.2%.

  4. In October 2026, RMF Silva lost share of searches among Ashburton law firms in New Zealand, from 43.5% to 39%.

  5. In October 2026, White Fox & Jones lost share of searches among Ashburton law firms in New Zealand, from 6.5% to 2.4%.

How are RMF Silva’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using RMF Silva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rmf silva
  • rmf silva ashburton
  • rmfsilva

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