Brandwave

Argyle Welsh Finnigan vs Everist Gilchrist Lawyers:Which is more popular in New Zealand?

In October 2026, Argyle Welsh Finnigan had more branded searches than Everist Gilchrist Lawyers among Ashburton law firms in New Zealand. Argyle Welsh Finnigan had about 180 branded searches, while Everist Gilchrist Lawyers had 10. Argyle Welsh Finnigan made up 43.9% of all Ashburton law firm searches we track, and Everist Gilchrist Lawyers accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, Argyle Welsh Finnigan appeared in all three answers and Everist Gilchrist Lawyers in two. Argyle Welsh Finnigan was mentioned before Everist Gilchrist Lawyers in every answer.

Among Ashburton law firms in New Zealand in October 2026

Who do people search for more?

Argyle Welsh Finnigan, about 18 searches for every 1 for Everist Gilchrist Lawyers

Argyle Welsh Finnigan 180 searchesEverist Gilchrist Lawyers 10 searches

Who does AI mention more?

Argyle Welsh Finnigan, mentioned in every answer we collected

Argyle Welsh Finnigan in 3 of 3Everist Gilchrist Lawyers in 2 of 3

Who does AI recommend more?

Argyle Welsh Finnigan, named ahead of Everist Gilchrist Lawyers in every answer

Argyle Welsh Finnigan first in 3Everist Gilchrist Lawyers never first

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Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Argyle Welsh Finnigan appeared in all three answers. Everist Gilchrist Lawyers was mentioned in two out of three: in two of the three ChatGPT answers. Argyle Welsh Finnigan was listed before Everist Gilchrist Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Argyle Welsh Finnigan or Everist Gilchrist Lawyers more popular in search?

This chart shows how often people search Google for Argyle Welsh Finnigan and Everist Gilchrist Lawyers by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.

Argyle Welsh Finnigan and Everist Gilchrist Lawyers among Ashburton law firms in New Zealand, by month

Share of searches by month for Argyle Welsh Finnigan, Everist Gilchrist Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

How has branded search for Argyle Welsh Finnigan and Everist Gilchrist Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton law firms in October 2026?

2 changes

  1. In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches.

  2. In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.

How are Argyle Welsh Finnigan’s and Everist Gilchrist Lawyers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Argyle Welsh Finnigan’s and Everist Gilchrist Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Argyle Welsh Finnigan

3 branded search terms

  • argyle welsh finnigan
  • argyle welsh finnigan ashburton
  • argyle welsh finnigan solicitors

Everist Gilchrist Lawyers

1 branded search term

  • everist gilchrist

How the Brand Demand Index is measured

Other head-to-heads among Ashburton law firms

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