Brandwave

REV'IT! vs RST:Which is more popular?

In September 2026, REV'IT! had more branded searches than RST among motorcycle gear brands in New Zealand. REV'IT! had about 370 branded searches, while RST had 90. REV'IT! made up 6.5% of all motorcycle gear brand searches we track, and RST accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, both REV'IT! and RST appeared in all four answers. REV'IT! was mentioned before RST in three out of four answers.

Among motorcycle gear brands in New Zealand in September 2026

Who do people search for more?

REV'IT!, about 4 searches for every 1 for RST

REV'IT! 370 searchesRST 90 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

REV'IT! in 4 of 4RST in 4 of 4

Who does AI recommend more?

REV'IT!, named ahead of RST in 3 of 4 answers

REV'IT! first in 3RST first in 1

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both REV'IT! and RST showed up in all four answers. REV'IT! was listed before RST in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Dainese3rd
  4. RST4th
  5. Oxford Products5th
  6. Shoei6th
  7. Arai7th
  8. HJC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is REV'IT! or RST more popular in search?

This chart shows how often people search Google for REV'IT! and RST by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.

REV'IT! and RST among motorcycle gear brands in New Zealand, by month

Share of searches by month for REV'IT!, RST. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseREV'IT!AraiHJCRSTOxford Products
Oct 202549.8%20.6%8%5.7%6.9%6.9%1.6%0.53%
Nov 202549.6%21.6%7.9%5.3%6.7%6.9%1.5%0.51%
Dec 202552.2%17.5%8.7%6.7%6.2%6.4%1.7%0.58%
Jan 202650.3%20.6%7.9%7%7.2%4.7%2%0.54%
Feb 202650.4%20.1%7.1%6%7.3%7.5%1.1%0.56%
Mar 202654.4%19.1%6.3%5.5%6.7%5.5%1.9%0.68%
Apr 202650.4%19.9%7.2%5.7%7.2%7.2%2%0.54%
May 202648.7%24.6%6.5%5.3%7.8%5.2%1.5%0.49%
Jun 202651.9%21.6%6.2%5.5%6.7%5.7%1.9%0.35%
Jul 202653%21.1%6.3%5.7%5.7%5.9%1.6%0.54%
Aug 202653.9%20.6%5.8%6.2%5.3%5.3%2.2%0.67%
Sep 202654.1%19%6.9%6.5%5.6%5.6%1.6%0.53%

How has the REV'IT! and RST comparison changed over the last 12 months?

3 findings
  • REV'IT! was ahead of RST in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, REV'IT!’s share of searches among motorcycle gear brands in New Zealand moved from 5.7% to 6.5%, and its estimated monthly branded searches moved from 320 to 370.
  • Across the 12 months ending September 2026, RST’s share of searches among motorcycle gear brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand motorcycle gear brands in September 2026?

3 changes

  1. In September 2026, Dainese overtook REV'IT! to rank 3rd among motorcycle gear brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, RST lost share of searches among motorcycle gear brands in New Zealand, from 2.2% to 1.6%.

  3. REV'IT!’s share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.5% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using REV'IT!’s and RST’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

REV'IT!

10 branded search terms

  • motorcycle jacket revit
  • rev it
  • rev it boots
  • rev it helmet
  • rev it jacket
  • revit gloves
  • revit jacket
  • revit jacket leather
  • revit motorcycle
  • revit motorcycle suit

RST

3 branded search terms

  • rst jacket
  • rst moto
  • rst motorcycle

How the Brand Demand Index is measured

Other head-to-heads among motorcycle gear brands

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