Ray White vs SW Real Estate:Which is more popular in New Zealand?
In October 2026, Ray White had more branded searches than SW Real Estate among Invercargill real estate agencies in New Zealand. Ray White had about 1,290 branded searches, while SW Real Estate had 30. Ray White made up 43.9% of all Invercargill real estate agency searches we track, and SW Real Estate accounted for 1%. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, Ray White appeared in all three answers and SW Real Estate in two. Ray White was mentioned before SW Real Estate in every answer.
Who do people search for more?
Ray White, about 43 searches for every 1 for SW Real Estate
Who does AI mention more?
Ray White, mentioned in every answer we collected
Who does AI recommend more?
Ray White, named ahead of SW Real Estate in every answer
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White appeared in all three answers. SW Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. Ray White was listed before SW Real Estate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers
SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers
Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ray White or SW Real Estate more popular in search?
This chart shows how often people search Google for Ray White and SW Real Estate by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, SW Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | One Agency | Raine & Horne | SW Real Estate | Todd & Co Realty | Nicol Realty |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 46.8% | 34.3% | 7% | 6.2% | 1% | 1.3% | 0.78% | 1.3% | 1.3% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 1.9% | 0.96% | 0.32% | 0.96% | 0.64% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 3.4% | 1.3% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 2.5% | 1.4% | 0.82% | 1.1% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 2.3% | 0.75% | 0.75% | 1.3% | 1.5% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.32% | 0.96% | 1.3% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.7% | 1.4% | 1.1% | 2% | 0.84% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.4% | 1.1% | 0.85% | 1.1% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 0.89% | 1.2% | 0.89% | 1.5% | 1.2% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 0.98% | 1.3% | 0.98% | 1.3% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.2% | 1.5% | 0.61% | 1.2% | 0.61% |
| Oct 2026 | 43.9% | 32.7% | 9.9% | 7.1% | 2% | 1.7% | 1% | 1% | 0.68% |
How has branded search for Ray White and SW Real Estate changed in New Zealand over the last 12 months?
3 findings
- Ray White was ahead of SW Real Estate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ray White’s share of searches among Invercargill real estate agencies in New Zealand moved from 46.8% to 43.9%, and its estimated monthly branded searches moved from 1.8K to 1.3K.
- Across the 12 months ending October 2026, SW Real Estate’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.78% to 1%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand Invercargill real estate agencies in October 2026?
2 changes
In October 2026, Ray White lost share of searches among Invercargill real estate agencies in New Zealand, from 46.7% to 43.9%.
In October 2026, SW Real Estate rose from 9th to 7th among Invercargill real estate agencies in New Zealand.
How are Ray White’s and SW Real Estate’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ray White’s and SW Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ray White
5 branded search terms
- ray white
- ray white agents
- ray white invercargill
- raywhite
- rwwhangarei
SW Real Estate
1 branded search term
- sw real estate
Other head-to-heads among Invercargill real estate agencies
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