Queenstown Lakes Realty vs Ray White:Which is more popular by branded search in New Zealand?
In August 2026, Ray White had more branded searches than Queenstown Lakes Realty among queenstown real estate agencies in New Zealand. Ray White was estimated to have 63.6K branded searches compared to Queenstown Lakes Realty’s 10, and held a 93.3% Share of Search versus Queenstown Lakes Realty’s 0.01%.
Follow Queenstown Lakes Realty vs Ray White and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Queenstown Lakes Realty or Ray White?
Compare Queenstown real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray White, Queenstown Lakes Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Colliers | One Agency | Walker & Co Real Estate | Queenstown Lakes Realty |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 5.3% | 1.9% | 0.1% | 0.03% |
| Nov 2025 | 93.7% | 4.6% | 1.6% | 0.09% | 0.01% |
| Dec 2025 | 93.7% | 4.7% | 1.5% | 0.05% | 0.02% |
| Jan 2026 | 94.2% | 3.9% | 1.8% | 0.12% | 0.01% |
| Feb 2026 | 93.1% | 5.2% | 1.5% | 0.16% | 0.03% |
| Mar 2026 | 93.5% | 5% | 1.4% | 0.12% | 0.01% |
| Apr 2026 | 94.2% | 4.4% | 1.2% | 0.16% | 0.01% |
| May 2026 | 93.6% | 4.9% | 1.3% | 0.13% | 0.01% |
| Jun 2026 | 93.1% | 5.7% | 1.1% | 0.13% | 0.01% |
| Jul 2026 | 94.4% | 4.4% | 1.2% | 0.09% | 0.01% |
| Aug 2026 | 93.3% | 5.4% | 1.3% | 0.09% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Queenstown Lakes Realty and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Queenstown Lakes Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Queenstown Lakes Realty’s estimated Share of Search among queenstown real estate agencies in New Zealand moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand moved from 92.7% to 93.3%, and its estimated monthly branded searches moved from 72K to 63.6K.
How did search popularity change for New Zealand queenstown real estate agencies in August 2026?
2 changes
In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 94.4% to 93.3%.
Estimated monthly branded searches for Queenstown Lakes Realty in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Queenstown Lakes Realty’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Queenstown Lakes Realty
1 branded search term
- queenstown lakes realty
Ray White
69 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white ashburton rentals
- ray white auckland
- ray white auckland rentals
- ray white blenheim
- ray white cambridge
- ray white christchurch
- ray white christchurch rentals
- ray white gisborne
- ray white gisborne nz
- ray white gisborne rentals
- ray white hamilton
- ray white houses for sale
- ray white houses for sale blenheim
- ray white invercargill
- ray white masterton
- ray white near me
- ray white new zealand
- ray white nz
- ray white nz rentals
- ray white otaki
- ray white queenstown
- ray white queenstown nz
- ray white queenstown rentals
- ray white real estate
- ray white real estate agents
- ray white real estate ashburton
- ray white real estate blenheim
- ray white real estate new zealand
- ray white real estate nz
- ray white real estate otaki
- ray white real estate queenstown
- ray white real estate rentals
- ray white real estate waikanae
- ray white real estate wanganui
- ray white rentals
- ray white rentals queenstown
- ray white rentals wanganui
- ray white rotorua
- ray white rotorua rentals
- ray white taupo
- ray white tauranga
- ray white tauranga rentals
- ray white timaru
- ray white timaru rentals
- ray white wellington
- ray white wellington nz
- ray white whakatane
- ray white whangarei
- ray white whangarei rentals
- raywhite
- raywhite ashburton
- raywhite christchurch
- raywhite queenstown
- raywhite rentals
- raywhite taupo
- rwgisborne co nz
- rwgisborne.co.nz
- rwinvercargill co nz
- rwinvercargill.co.nz
- rwrotorua
- rwrotorua co nz
- rwrotorua.co.nz
- rwtaupo.co.nz
- rwwhangarei
- rwwhangarei co nz
- rwwhangarei.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.