Philips Avent vs Willow:Which is more popular?
In September 2026, Philips Avent had more branded searches than Willow among breast pump brands in New Zealand. Philips Avent had about 460 branded searches, while Willow had 10. Philips Avent made up 9.8% of all breast pump brand searches we track, and Willow accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about breast pump brands, Philips Avent appeared in three of the five answers and Willow in none.
Who do people search for more?
Philips Avent, about 46 searches for every 1 for Willow
Who does AI mention more?
Philips Avent, mentioned in 3 of 5 answers, Willow in 0
Who does AI recommend more?
Philips Avent, the only one of the two named
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Top breast pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Willow did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Medela5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Momcozy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spectra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haakaa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elvie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Willow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breast pump brands
5 answers
Asked ChatGPT
“Which breast pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breast pump brands in New Zealand?”
Asked ChatGPT
“What's the best breast pump brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best breast pump”
Searched Google, AI Overview
“electric breast pump”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Philips Avent or Willow more popular in search?
This chart shows how often people search Google for Philips Avent and Willow by name. Each line represents a brand's share of searches for all seven breast pump brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips Avent, Willow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haakaa | Medela | Momcozy | Philips Avent | Elvie | Willow | Spectra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 38.4% | 10.8% | 8.6% | 3.4% | 0.23% | 0.23% |
| Nov 2025 | 41.7% | 34.5% | 11.6% | 9.2% | 2.7% | 0.48% | 0% |
| Dec 2025 | 40.2% | 34.2% | 10.5% | 12.1% | 2.7% | 0.27% | 0% |
| Jan 2026 | 39.2% | 34% | 13.3% | 10.6% | 2.5% | 0.45% | 0% |
| Feb 2026 | 34.8% | 42.6% | 10.8% | 9.4% | 2% | 0.45% | 0% |
| Mar 2026 | 37.3% | 36.9% | 13.6% | 9.9% | 2.1% | 0.23% | 0% |
| Apr 2026 | 38.4% | 33.8% | 13.6% | 11% | 2.8% | 0.23% | 0.23% |
| May 2026 | 38.3% | 36.8% | 12.6% | 9.4% | 2.4% | 0.21% | 0.21% |
| Jun 2026 | 38.2% | 35.7% | 12.3% | 10.9% | 2.5% | 0.21% | 0.21% |
| Jul 2026 | 34.8% | 39.4% | 13.6% | 10% | 1.7% | 0.56% | 0% |
| Aug 2026 | 39% | 34.6% | 13.8% | 10.7% | 1.5% | 0.19% | 0.19% |
| Sep 2026 | 41.2% | 31.8% | 15.4% | 9.8% | 1.7% | 0.21% | 0% |
How has the Philips Avent and Willow comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pump brands in New Zealand moved from 8.6% to 9.8%, and its estimated monthly branded searches moved from 380 to 460.
- Across the 12 months ending September 2026, Willow’s share of searches among breast pump brands in New Zealand moved from 0.23% to 0.21%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand breast pump brands in September 2026?
2 changes
In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%.
In September 2026, Willow rose from 7th to 6th among breast pump brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Philips Avent’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
4 branded search terms
- philips avent
- philips avent soothie
- philips avent termometer
- philipsavent
Willow
2 branded search terms
- willow breastfeeding
- willow pump
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