How popular isWillow in search?
In August 2026, there were an estimated 0 branded searches for Willow in New Zealand. Willow holds 0% estimated Share of Search among New Zealand breast pump brands and is ranked 5th of 5 competitors for search popularity.
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Which breast pump brands compete with Willow?
Share of Search by month for Haakaa, Medela, Spectra, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haakaa | Medela | Spectra | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 46.3% | 5% | 3.8% | 0% |
| Nov 2025 | 48.7% | 42.4% | 5.6% | 3% | 0.25% |
| Dec 2025 | 48.8% | 43.3% | 4.7% | 3.2% | 0% |
| Jan 2026 | 49.1% | 43.4% | 4.5% | 3% | 0% |
| Feb 2026 | 42.6% | 51.8% | 3.3% | 2.4% | 0% |
| Mar 2026 | 46.8% | 46.1% | 4.7% | 2.5% | 0% |
| Apr 2026 | 48.2% | 43% | 5.4% | 3.4% | 0% |
| May 2026 | 47.3% | 45.4% | 4.7% | 2.5% | 0% |
| Jun 2026 | 47.9% | 44.1% | 5.2% | 2.7% | 0% |
| Jul 2026 | 44.8% | 47% | 6.3% | 1.9% | 0% |
| Aug 2026 | 47.2% | 45.4% | 5.6% | 1.8% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.2% | 2.4K | +0.43% | +2.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 45.4% | 2.3K | -8.1% | -1.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.6% | 280 | -15.2% | -0.7 points | |
| 4, held 4th | 1.8% | 90 | -10% | -0.1 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
1.
Haakaa47.2%
moved from 2nd to 1st · 2.4K estimated branded searches · +0.43% vs prior month · +2.4 points
2.
Medela45.4%
moved from 1st to 2nd · 2.3K estimated branded searches · -8.1% vs prior month · -1.6 points
3.
Spectra5.6%
held 3rd · 280 estimated branded searches · -15.2% vs prior month · -0.7 points
4.
Elvie1.8%
held 4th · 90 estimated branded searches · -10% vs prior month · -0.1 points
5.
Willow0%
held 5th · 0 estimated branded searches · — vs prior month · 0 points
Compare search popularity between Willow and its closest rivals
How has branded search demand for Willow changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Willow in New Zealand held steady at 0.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands in New Zealand held steady at 0%.
How did search popularity change for New Zealand breast pump brands in August 2026?
4 changes
In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.
In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.
Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.
How is Willow measured?
Brandwave collects information about searches that people make online using Willow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- willow breastfeeding
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Is Willow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.