Spectra vs Willow:Which is more popular by branded search in New Zealand?
In August 2026, Spectra had more branded searches than Willow among breast pump brands in New Zealand. Spectra was estimated to have 280 branded searches compared to Willow’s 0, and held a 5.6% Share of Search versus Willow’s 0%.
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Which is more popular in search, Spectra or Willow?
Compare the breast pump brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectra, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haakaa | Medela | Spectra | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 46.3% | 5% | 3.8% | 0% |
| Nov 2025 | 48.7% | 42.4% | 5.6% | 3% | 0.25% |
| Dec 2025 | 48.8% | 43.3% | 4.7% | 3.2% | 0% |
| Jan 2026 | 49.1% | 43.4% | 4.5% | 3% | 0% |
| Feb 2026 | 42.6% | 51.8% | 3.3% | 2.4% | 0% |
| Mar 2026 | 46.8% | 46.1% | 4.7% | 2.5% | 0% |
| Apr 2026 | 48.2% | 43% | 5.4% | 3.4% | 0% |
| May 2026 | 47.3% | 45.4% | 4.7% | 2.5% | 0% |
| Jun 2026 | 47.9% | 44.1% | 5.2% | 2.7% | 0% |
| Jul 2026 | 44.8% | 47% | 6.3% | 1.9% | 0% |
| Aug 2026 | 47.2% | 45.4% | 5.6% | 1.8% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Spectra and Willow comparison changed over the last 12 months?
3 findings
- Spectra was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 210 to 280.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand breast pump brands in August 2026?
1 change
In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Spectra’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.