Brandwave

Personnel Resources vs RecruitNet:Which is more popular?

In September 2026, Personnel Resources had more branded searches than RecruitNet among Rotorua recruitment agencies in New Zealand. Personnel Resources had about 80 branded searches, while RecruitNet had 0. Personnel Resources made up 11.8% of all Rotorua recruitment agency searches we track, and RecruitNet accounted for 0%. When we asked ChatGPT and Google AI Overviews about Rotorua recruitment agencies, Personnel Resources appeared in all three answers and RecruitNet in two. Personnel Resources was mentioned before RecruitNet in every answer.

Among Rotorua recruitment agencies in New Zealand in September 2026

Who do people search for more?

Personnel Resources, the only one of the two with measured searches

Personnel Resources 80 searchesRecruitNet 0 searches

Who does AI mention more?

Personnel Resources, mentioned in every answer we collected

Personnel Resources in 3 of 3RecruitNet in 2 of 3

Who does AI recommend more?

Personnel Resources, named ahead of RecruitNet in every answer

Personnel Resources first in 3RecruitNet never first

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Personnel Resources appeared in all three answers. RecruitNet was mentioned in two out of three: in two of the three ChatGPT answers. Personnel Resources was listed before RecruitNet in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Personnel Resources or RecruitNet more popular in search?

This chart shows how often people search Google for Personnel Resources and RecruitNet by name. Each line represents a brand's share of searches for all seven Rotorua recruitment agencies we track, month by month, from searches in New Zealand.

Personnel Resources and RecruitNet among Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for Personnel Resources, RecruitNet. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%

How has the Personnel Resources and RecruitNet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

3 changes
  1. In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.

  2. In September 2026, Chapsy Recruitment overtook RecruitNet to rank 6th among Rotorua recruitment agencies in New Zealand, with 1.5% of the searches.

  3. In September 2026, RecruitNet lost share of searches among Rotorua recruitment agencies in New Zealand, from 1.9% to 0%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Personnel Resources’ and RecruitNet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Personnel Resources

6 branded search terms

  • personnel resources
  • personnel resources jobs
  • personnel resources recruitment
  • personnel resources rotorua
  • personnel resources staffing
  • personnelresources

RecruitNet

1 branded search term

  • recruitnet

How the Brand Demand Index is measured

Other head-to-heads among Rotorua recruitment agencies

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