Brandwave

Pearl Hair Studio vs The Good Place Hair:Which is more popular in New Zealand?

In October 2026, Pearl Hair Studio had more branded searches than The Good Place Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while The Good Place Hair had 10. Pearl Hair Studio made up 17.9% of all Napier hair salon searches we track, and The Good Place Hair accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Napier hair salons, both Pearl Hair Studio and The Good Place Hair appeared in all three answers. The Good Place Hair was mentioned before Pearl Hair Studio in every answer.

Among Napier hair salons in New Zealand in October 2026

Who do people search for more?

Pearl Hair Studio, about 12 searches for every 1 for The Good Place Hair

Pearl Hair Studio 120 searchesThe Good Place Hair 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Pearl Hair Studio in 3 of 3The Good Place Hair in 3 of 3

Who does AI recommend more?

The Good Place Hair, named ahead of Pearl Hair Studio in every answer

The Good Place Hair first in 3Pearl Hair Studio never first

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Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Pearl Hair Studio and The Good Place Hair showed up in all three answers. The Good Place Hair was listed before Pearl Hair Studio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Place Hair1st
  2. Pearl Hair Studio2nd
  3. Hair at Henderson3rd
  4. Vivo Hair4th
  5. rm. hair5th
  6. KM Hair–
  7. Hair 2 Go–
  8. Molloy Hair Co.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pearl Hair Studio or The Good Place Hair more popular in search?

This chart shows how often people search Google for Pearl Hair Studio and The Good Place Hair by name. Each line represents a brand's share of searches for all eight Napier hair salons we track, month by month, from searches in New Zealand.

Pearl Hair Studio and The Good Place Hair among Napier hair salons in New Zealand, by month

Share of searches by month for Pearl Hair Studio, The Good Place Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthVivo HairPearl Hair Studiorm. hairHair at HendersonKM HairHair 2 GoMolloy Hair Co.The Good Place Hair
Nov 202539.6%19.8%15.4%12.1%4.4%3.3%4.4%1.1%
Dec 202537%18.5%19.8%8.6%4.9%6.2%3.7%1.2%
Jan 202638.4%20.2%18.2%9.1%6.1%3%4%1%
Feb 202637.5%18.1%18.1%12.5%5.6%2.8%4.2%1.4%
Mar 202635.4%20.3%17.7%11.4%3.8%6.3%3.8%1.3%
Apr 202636%22.7%16%6.7%6.7%4%6.7%1.3%
May 202636.5%20.3%14.9%12.2%6.8%4.1%4.1%1.4%
Jun 202636.6%23.9%12.7%9.9%7%1.4%7%1.4%
Jul 202639.2%17.6%13.5%9.5%8.1%4.1%5.4%2.7%
Aug 202645.5%19.7%10.6%10.6%7.6%3%1.5%1.5%
Sep 202640.3%19.4%11.3%11.3%6.5%4.8%3.2%3.2%
Oct 202638.8%17.9%17.9%13.4%4.5%3%3%1.5%

How has branded search for Pearl Hair Studio and The Good Place Hair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier hair salons in October 2026?

2 changes
  1. In October 2026, The Good Place Hair lost share of searches among Napier hair salons in New Zealand, from 3.2% to 1.5%.

  2. In October 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.4% to 17.9%.

How are Pearl Hair Studio’s and The Good Place Hair’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pearl Hair Studio’s and The Good Place Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pearl Hair Studio

2 branded search terms

  • pearl hair napier
  • pearl hair studio

The Good Place Hair

1 branded search term

  • the good place hair

How the Brand Demand Index is measured

Other head-to-heads among Napier hair salons

Creator with pink hair and a pink jacket

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