Pearl Hair Studio vs The Good Place Hair:Which is more popular in New Zealand?
In October 2026, Pearl Hair Studio had more branded searches than The Good Place Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while The Good Place Hair had 10. Pearl Hair Studio made up 17.9% of all Napier hair salon searches we track, and The Good Place Hair accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Napier hair salons, both Pearl Hair Studio and The Good Place Hair appeared in all three answers. The Good Place Hair was mentioned before Pearl Hair Studio in every answer.
Who do people search for more?
Pearl Hair Studio, about 12 searches for every 1 for The Good Place Hair
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
The Good Place Hair, named ahead of Pearl Hair Studio in every answer
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Top Napier hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Pearl Hair Studio and The Good Place Hair showed up in all three answers. The Good Place Hair was listed before Pearl Hair Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pearl Hair Studio3 of 3Named in 3 of 3 ChatGPT answers
Hair at Henderson3 of 3Named in 3 of 3 ChatGPT answers
The Good Place Hair3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair1 of 3Named in 1 of 3 ChatGPT answers
rm. hair1 of 3Named in 1 of 3 ChatGPT answers
KM Hair0 of 3Named in 0 of 3 ChatGPT answers
Hair 2 Go0 of 3Named in 0 of 3 ChatGPT answers
Molloy Hair Co.0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Napier, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Napier, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pearl Hair Studio or The Good Place Hair more popular in search?
This chart shows how often people search Google for Pearl Hair Studio and The Good Place Hair by name. Each line represents a brand's share of searches for all eight Napier hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Pearl Hair Studio, The Good Place Hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivo Hair | Pearl Hair Studio | rm. hair | Hair at Henderson | KM Hair | Hair 2 Go | Molloy Hair Co. | The Good Place Hair |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.6% | 19.8% | 15.4% | 12.1% | 4.4% | 3.3% | 4.4% | 1.1% |
| Dec 2025 | 37% | 18.5% | 19.8% | 8.6% | 4.9% | 6.2% | 3.7% | 1.2% |
| Jan 2026 | 38.4% | 20.2% | 18.2% | 9.1% | 6.1% | 3% | 4% | 1% |
| Feb 2026 | 37.5% | 18.1% | 18.1% | 12.5% | 5.6% | 2.8% | 4.2% | 1.4% |
| Mar 2026 | 35.4% | 20.3% | 17.7% | 11.4% | 3.8% | 6.3% | 3.8% | 1.3% |
| Apr 2026 | 36% | 22.7% | 16% | 6.7% | 6.7% | 4% | 6.7% | 1.3% |
| May 2026 | 36.5% | 20.3% | 14.9% | 12.2% | 6.8% | 4.1% | 4.1% | 1.4% |
| Jun 2026 | 36.6% | 23.9% | 12.7% | 9.9% | 7% | 1.4% | 7% | 1.4% |
| Jul 2026 | 39.2% | 17.6% | 13.5% | 9.5% | 8.1% | 4.1% | 5.4% | 2.7% |
| Aug 2026 | 45.5% | 19.7% | 10.6% | 10.6% | 7.6% | 3% | 1.5% | 1.5% |
| Sep 2026 | 40.3% | 19.4% | 11.3% | 11.3% | 6.5% | 4.8% | 3.2% | 3.2% |
| Oct 2026 | 38.8% | 17.9% | 17.9% | 13.4% | 4.5% | 3% | 3% | 1.5% |
How has branded search for Pearl Hair Studio and The Good Place Hair changed in New Zealand over the last 12 months?
3 findings
- Pearl Hair Studio was ahead of The Good Place Hair in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 19.8% to 17.9%, and its estimated monthly branded searches moved from 180 to 120.
- Across the 12 months ending October 2026, The Good Place Hair’s share of searches among Napier hair salons in New Zealand moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Napier hair salons in October 2026?
2 changes

In October 2026, The Good Place Hair lost share of searches among Napier hair salons in New Zealand, from 3.2% to 1.5%.
In October 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.4% to 17.9%.
How are Pearl Hair Studio’s and The Good Place Hair’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pearl Hair Studio’s and The Good Place Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pearl Hair Studio
2 branded search terms
- pearl hair napier
- pearl hair studio
The Good Place Hair
1 branded search term
- the good place hair
Other head-to-heads among Napier hair salons

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