Oxford Products vs Shoei:Which is more popular in New Zealand?
In October 2026, Shoei had more branded searches than Oxford Products among motorcycle gear brands in New Zealand. Shoei had about 1,130 branded searches, while Oxford Products had 20. Shoei made up 19.9% of all motorcycle gear brand searches we track, and Oxford Products accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, Oxford Products appeared in two of the four answers and Shoei in one. Oxford Products was mentioned before Shoei in every answer that named either.
Who do people search for more?
Shoei, about 57 searches for every 1 for Oxford Products
Who does AI mention more?
Oxford Products, mentioned in 2 of 4 answers, Shoei in 1
Who does AI recommend more?
Oxford Products, named ahead of Shoei in 2 of 2 answers
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Top motorcycle gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Oxford Products was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Oxford Products was listed before Shoei in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Alpinestars1st
REV'IT!2nd
Dainese3rd
RST4th- Oxford Products5th
- Shoei6th
Arai7th
HJC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle gear brands
4 answers
Asked ChatGPT
“Which motorcycle gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle gear brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle gear brand in New Zealand for safe road riding?”
Searched Google, AI Overview
“motorcycle helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorcycle jacket nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oxford Products or Shoei more popular in search?
This chart shows how often people search Google for Oxford Products and Shoei by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shoei, Oxford Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Shoei | HJC | Dainese | REV'IT! | Arai | RST | Oxford Products |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49.6% | 21.4% | 6.9% | 7.9% | 5.5% | 6.7% | 1.5% | 0.51% |
| Dec 2025 | 52.4% | 17.2% | 6.4% | 8.7% | 6.8% | 6.2% | 1.7% | 0.58% |
| Jan 2026 | 50.4% | 20.3% | 4.7% | 7.9% | 7% | 7.2% | 2% | 0.54% |
| Feb 2026 | 50.4% | 20.1% | 7.5% | 7.1% | 6% | 7.3% | 1.1% | 0.56% |
| Mar 2026 | 54.5% | 18.8% | 5.5% | 6.3% | 5.7% | 6.7% | 1.9% | 0.68% |
| Apr 2026 | 50.4% | 19.9% | 7.2% | 7.2% | 5.7% | 7.2% | 2% | 0.54% |
| May 2026 | 49.3% | 23.7% | 5.2% | 6.5% | 5.4% | 7.9% | 1.5% | 0.49% |
| Jun 2026 | 52.5% | 20.7% | 5.8% | 6.3% | 5.6% | 6.8% | 1.9% | 0.35% |
| Jul 2026 | 53.1% | 21.2% | 5.9% | 6.3% | 5.7% | 5.7% | 1.6% | 0.36% |
| Aug 2026 | 54% | 20.7% | 5.3% | 5.8% | 6.2% | 5.3% | 2.2% | 0.5% |
| Sep 2026 | 54.3% | 18.8% | 5.7% | 6.9% | 6.5% | 5.7% | 1.6% | 0.53% |
| Oct 2026 | 53.5% | 19.9% | 7% | 6.2% | 6.2% | 5.6% | 1.2% | 0.35% |
How has branded search for Oxford Products and Shoei changed in New Zealand over the last 12 months?
3 findings
- Shoei was ahead of Oxford Products in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Oxford Products’ share of searches among motorcycle gear brands in New Zealand moved from 0.51% to 0.35%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending October 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 21.4% to 19.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand motorcycle gear brands in October 2026?
2 changes
In October 2026, Shoei gained share of searches among motorcycle gear brands in New Zealand, from 18.8% to 19.9%.
Estimated monthly branded searches for Oxford Products in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Oxford Products’ and Shoei’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Oxford Products’ and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oxford Products
2 branded search terms
- oxford motorcycle
- oxford products
Shoei
8 branded search terms
- shoei
- shoei boots
- shoei ex zero
- shoei glamster
- shoei helm
- shoei moto helmet
- shoei motorcycle jacket
- shoei riding gear
Other head-to-heads among motorcycle gear brands
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