Over the Moon Dairy vs Perfect Italiano:Which is more popular?
In September 2026, Over the Moon Dairy had more branded searches than Perfect Italiano among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Perfect Italiano had 150. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Perfect Italiano accounted for 2%. When we asked ChatGPT and Google AI Overviews about cheese brands, Over the Moon Dairy appeared in one of the four answers and Perfect Italiano in none.
Who do people search for more?
Over the Moon Dairy, about 2 searches for every 1 for Perfect Italiano
Who does AI mention more?
Over the Moon Dairy, mentioned in 1 of 4 answers, Perfect Italiano in 0
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Perfect Italiano did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cheese brands
4 answers
Asked ChatGPT
“Which cheese brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cheese brands in New Zealand?”
Asked ChatGPT
“What's the best cheese brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cheese brands nz”
Searched Google, AI Overview
“cheese for toast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Over the Moon Dairy or Perfect Italiano more popular in search?
This chart shows how often people search Google for Over the Moon Dairy and Perfect Italiano by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.
Share of searches by month for Over the Moon Dairy, Perfect Italiano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barry's Bay | Mainland | Whitestone Cheese | Puhoi Valley | Over the Moon Dairy | Kāpiti | Perfect Italiano | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16% | 21.7% | 15.3% | 3.8% | 2.7% | 2.6% | 0.12% |
| Nov 2025 | 38% | 12.6% | 26.6% | 12% | 4.7% | 3.6% | 2.3% | 0.12% |
| Dec 2025 | 33.5% | 7.4% | 23% | 7% | 25.2% | 2.6% | 1.1% | 0.07% |
| Jan 2026 | 41.4% | 14.5% | 19.7% | 13.5% | 5% | 3.2% | 2.3% | 0.31% |
| Feb 2026 | 44.1% | 15.7% | 21.7% | 11.2% | 2.9% | 2.6% | 1.6% | 0.11% |
| Mar 2026 | 42.9% | 17.7% | 20.9% | 10.9% | 2.8% | 2.5% | 2.1% | 0.11% |
| Apr 2026 | 39% | 20.8% | 19.7% | 12.3% | 3.2% | 2.8% | 2% | 0.12% |
| May 2026 | 32.1% | 22.6% | 19.1% | 16% | 3.2% | 3.1% | 3.7% | 0.25% |
| Jun 2026 | 32.1% | 22.7% | 21.6% | 13.9% | 2.9% | 3.5% | 3.2% | 0.14% |
| Jul 2026 | 31.2% | 23.2% | 21.8% | 14.1% | 3.7% | 3.2% | 2.7% | 0.14% |
| Aug 2026 | 26% | 25.5% | 21.7% | 17.6% | 3.5% | 2.7% | 2.8% | 0.14% |
| Sep 2026 | 34% | 22.7% | 20.8% | 13% | 4.2% | 3.3% | 2% | 0.13% |
How has the Over the Moon Dairy and Perfect Italiano comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Perfect Italiano took it in May 2026, Over the Moon Dairy took it in July 2026.
- Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Perfect Italiano’s share of searches among cheese brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 220 to 150.
How did search popularity change for New Zealand cheese brands in September 2026?
3 changes

In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches.

In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%.

In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Over the Moon Dairy’s and Perfect Italiano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Over the Moon Dairy
1 branded search term
- over the moon cheese
Perfect Italiano
5 branded search terms
- perfect italiano
- perfect italiano cheese
- perfect italiano mozzarella
- perfect italiano ricotta
- perfectitaliano
Other head-to-heads among cheese brands

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