Brandwave

Over the Moon Dairy vs Perfect Italiano:Which is more popular?

In September 2026, Over the Moon Dairy had more branded searches than Perfect Italiano among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Perfect Italiano had 150. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Perfect Italiano accounted for 2%. When we asked ChatGPT and Google AI Overviews about cheese brands, Over the Moon Dairy appeared in one of the four answers and Perfect Italiano in none.

Among cheese brands in New Zealand in September 2026

Who do people search for more?

Over the Moon Dairy, about 2 searches for every 1 for Perfect Italiano

Over the Moon Dairy 320 searchesPerfect Italiano 150 searches

Who does AI mention more?

Over the Moon Dairy, mentioned in 1 of 4 answers, Perfect Italiano in 0

Over the Moon Dairy in 1 of 4Perfect Italiano in 0 of 4

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Top cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Perfect Italiano did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti1st
  2. Whitestone Cheese2nd
  3. Mainland3rd
  4. Puhoi Valley4th
  5. Barry's Bay5th
  6. Anchor5th
  7. Over the Moon Dairy7th
  8. Perfect Italiano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cheese brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Over the Moon Dairy or Perfect Italiano more popular in search?

This chart shows how often people search Google for Over the Moon Dairy and Perfect Italiano by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.

Over the Moon Dairy and Perfect Italiano among cheese brands in New Zealand, by month

Share of searches by month for Over the Moon Dairy, Perfect Italiano. The figures are in the table below the chart.

View monthly share of searches table
MonthBarry's BayMainlandWhitestone CheesePuhoi ValleyOver the Moon DairyKāpitiPerfect ItalianoAnchor
Oct 202537.8%16%21.7%15.3%3.8%2.7%2.6%0.12%
Nov 202538%12.6%26.6%12%4.7%3.6%2.3%0.12%
Dec 202533.5%7.4%23%7%25.2%2.6%1.1%0.07%
Jan 202641.4%14.5%19.7%13.5%5%3.2%2.3%0.31%
Feb 202644.1%15.7%21.7%11.2%2.9%2.6%1.6%0.11%
Mar 202642.9%17.7%20.9%10.9%2.8%2.5%2.1%0.11%
Apr 202639%20.8%19.7%12.3%3.2%2.8%2%0.12%
May 202632.1%22.6%19.1%16%3.2%3.1%3.7%0.25%
Jun 202632.1%22.7%21.6%13.9%2.9%3.5%3.2%0.14%
Jul 202631.2%23.2%21.8%14.1%3.7%3.2%2.7%0.14%
Aug 202626%25.5%21.7%17.6%3.5%2.7%2.8%0.14%
Sep 202634%22.7%20.8%13%4.2%3.3%2%0.13%

How has the Over the Moon Dairy and Perfect Italiano comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cheese brands in September 2026?

3 changes
  1. In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches.

  2. In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%.

  3. In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Over the Moon Dairy’s and Perfect Italiano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Over the Moon Dairy

1 branded search term

  • over the moon cheese

Perfect Italiano

5 branded search terms

  • perfect italiano
  • perfect italiano cheese
  • perfect italiano mozzarella
  • perfect italiano ricotta
  • perfectitaliano

How the Brand Demand Index is measured

Other head-to-heads among cheese brands

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